Nearly four months after ZenithOptimedia launched its specialist division, Newcast, in India, Mark Waugh, Head of Newcast UK, and Managing Partner Oliver Harwood-Matthews are on a visit to India to share the best practices from their global role and take their India plans forward. exchange4media caught up with Waugh and Harwood-Matthews to know more.
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan, who is currently responsible for the creative as well as business output for Rediffusion Y&R’s South offices, will now take on a national role and partner Sagar Mahabaleshwarkar as Chief Creative Officer.
The concluding day of the 18th Asian Media Information and Communication Center Ltd (AMIC) annual conference, held in Delhi from July 13-16, saw interesting sessions on ‘Analog Media, Digital Context: The Challenges for Newspapers in the 21st Century’, and ‘Public Service Broadcasting in the age of New Media and Globalisation’, among others.
At a time when there is intense debate over the recent High Court judgment legalising gay relationships in India, Doordarshan is going ‘gay ga’ with a romantic comedy, called ‘Bajega Band Baaja’, which revolves around a gay man. The public broadcaster has begun airing this all new prime time serial on DD National from July 14, 2009.
Tree, the agency that was started in 2008 by two senior advertising professionals – Arnab Chatterjee and Kapil Dhawan – has been busy adding new clients to its portfolio in the past two months. These include clients like Delphique, Millennium Spire, Carnation and Bluo-O.
After elevating Sanjay Reddy as COO for the Zee South channels recently, Zee Network is planning to strengthen the content syndication business of South channels. V Chandrasekaar Barathi (Chandru), who was Business Head of Zee Tamil, will look after Zee South’s syndication business as Senior Vice President, Zee South.
BV Rao responds to (in his own way) Janata Dal (United) President Sharad Yadav venting his ire against ‘Balika Vadhu’ in Parliament recently. In an open letter, he points out that there is a whole world that exists beyond the walls of Doordarshan that is not some sanitised fantasy land. So, is the hoo-haa really called for?
Dhanalakshmi Bank, an old generation bank headquartered in Thrissur, Kerala, has called for a creative pitch. In all, it is believed that four agencies have made their presentations – Ogilvy & Mather India, Rediffusion Y&R, Lowe Lintas and McCann Erickson. Though the account size couldn’t be ascertained, it is said to be substantial.
The year 2009 will see Google India focus extensively on educating clients, and integration and expansion of the Internet as a medium. Speaking exclusively with exchange4media.com, Parminder Singh, Business Head, Google India, speaks about his priorities for 2009-10, 3G rollout in India, and reaching out to the Tier II and Tier III segments.
More than three months after withdrawing from the News Broadcasters Association (NBA), Rajat Sharma’s India TV has been persuaded to return to its fold. The decision was formalised on July 16, 2009 after continuous back-channel work by various NBA board members. Meanwhile, Sharma himself will be joining the NBA Board.
We are very much dovetailing into the general macro economic indicators, which is the growth of the general electronic segment, retiling more disposable income and more easily accessible different platforms. India is one of the markets where home entertainment is still a growing segment and we don’t see that change for the next mid- to long-term.