This is the first time in over two decades when three players - Colors, Star Plus and Zee TV -are ruling the Hindi general entertainment genre at such close distance. Each of these has a loyal audience base keeping them within arm’s length of each other. And the next tier is a significant gap away. Media observers state that while it is difficult for the number four player to break into the top three, the clear ‘floating audience’ is an opportunity for the tier-two players.
Cartoon Network is all set to venture into the home video market within two-three months. The company is exploring various revenue opportunities in India. Its consumer products division, Cartoon Network Enterprises (CNE), will be entering into publishing and console gaming. As part of its 2009 plan, CNE will also establish Gwen, the female character from Ben10, to build its merchandise portfolio. CNE is expecting a 25-35 per cent growth in its revenues from licensing and merchandising this year.
The Media Research Users' Council (MRUC) and Hansa Research launched the Indian Outdoor Survey (IOS) 2009 for Mumbai on June 15, 2009. exchange4media spoke to OOH players and domain experts to gauge whether IOS fills the gap of a credible measurement system for the OOH industry. The players have welcomed IOS but are waiting to see the study would grow enough to become a currency for the OOH medium.
“Call it propaganda or plain wishful thinking. Or maybe it is a pie in the sky. Purportedly an investigation. The other day I stumbled upon a very lengthy, but strange story in Pakistan’s Daily Mail that highlighted the role of India’s external intel agency RAW in propping up Indian media...” writes veteran journalist Sandeep Bamzai as he questions an international report that, amongst other allegations, called Zee TV a RAW-funded operation.
New Delhi-based herbal cosmetics company, Ayur Group, is all set to launch a 24-hour, free-to-air, bilingual information and awareness channel, Ayur Living India. The channel would be launched through Ayur Group’s broadcast arm, Vintage Studio Private Limited. According to channel officials, the cost outlay of the channel is in the vicinity of Rs 25 crore, and it would become operational by the June-end or early July, 2009.
In its attempt to offer complete marketing and branding solutions under one umbrella, Maa Communications is all geared to launch its rural marketing division by September 2009, and a public relations division by the yearend. Both these divisions would be under Turn On, which is the experiential marketing unit of the company. As is known, in addition to Turn On, Maa also has Sabre Digital and Masala Tea in the digital and branded entertainment domains respectively.
Hindustan National Glass & Industries Ltd (HNGIL), that had recently invited nine agencies to compete for the creative business of its forthcoming Float Glass project in Gujarat, has finalised three agencies for the final round. These include Ogilvy India, RK Swamy BBDO and Leo Burnett India. The estimated account size of the business is Rs 20 crore.
Citibank has launched a viral marketing campaign to promote its new online money transfer service to India ‘Citi Online Remit’, on June 16, 2009. The campaign marquee is a viral video designed by viral experts, Webchutney. This creative work is titled ‘Pran Jaye Par Vachan Na Jaye.’
<p align=justify>Movado has announced cricketer Harbhajan Singh as the newest Movado brand ambassador. The contract is annual, and will be renewed every year. It’s joining its elite league of ambassadors - world-renowned artists and athletes like tennis player Pete Sampras, jazz master Wynton Marsalis, actors Amanda Seyfried and Kerry Washington and dancer Mikhail Baryshnikov. In India, Twinkle Khanna has been brand ambassador for eight years.