After Bollywood movies, Hollywood movies are now joining the race to sign on the right partner to make relevant noise around the new releases. One such movie is ‘Mission Impossible-3’, which has tied up with an array of brands – DHL, Gabbana, Onida, Casio, Coca-Cola India, State Bank of India, HP Petro Smart Cards and Hutch Alive.
Leo Burnett’s case study has been selected as a finalist for the second time in a row at the Asian Marketing Effectiveness Awards. Last year, it was the case study of the Congress, while this year it is the study based on advertising for NGO Prerana, an anti-trafficking cell working in the red light areas of Mumbai under the aegis of Leo Hope, the social cell of Leo Burnett.
Buoyed by the recent spate of awards, People Interactive is looking to become dominant players in the media, entertainment, retail, and IT spheres. In an exclusive tete-a-tete with exchange4media, the group’s CMD, Anupam Mittal, shares his vision for the company as well as ways to speed up Internet’s growth in India.
Colours Multimedia Pvt Ltd, a newly formed publishing house of a Chandigarh-based group with interests in the education sector, has launched ‘Political & Business Daily’, a newspaper from Delhi. Former Financial Express Chandigarh hand, Parveen Modi, has been roped in as Editor of the 18-page broadsheet, which will focus on north India.
Ushak Kaal has bagged the creative duties for Parsvnath Developers Ltd and Sugandh Tea. With these acquisitions, Ushak Kaal has acquired Rs 20 crore of business and is soon expected to add another Rs 10 crore in its kitty through its aggressive pitches expectedly in the branded lifestyle segment.