Freshness segment of toilet soaps saw maximum advertising in print in 2008. Rohit Surfactants Pvt Ltd was the top advertisers in the soaps category in print during 2008, while Venus Toilet Soaps topped the list of new soaps brands advertised in print during the year.
News graphics agency KBK has come out with a special Poll Graphics package for the print and web media covering both the forthcoming Lok Sabha elections and Assembly elections. The KBK Poll Graphics package offers integrated and comprehensive coverage from pre-election to post-election period, with ready-to-print and uploadable graphics.
“I am not aware of anything like this, and about me taking over from Dinesh Wadhawan is for sure not true,” was the response of Sunil Rajshekhar, President & COO of Indiatimes, when asked about the speculations rife in the industry about Wadhawan, MD & CEO, Indiatimes, putting in his papers.
The third panel at the India Social Media Summit 2009, held in held in Mumbai on March 27, attempted to find out whether media planners have understood and invested enough in social media. The case study for this session was presented by Nautanki.tv’s Sunil R Nair, while the session was moderated by Krishna Kumar, Editor Dare Magazine.
The second panel at the India Social Media Summit 2009, held in held in Mumbai on March 27, focused on whether there was a critical mass in social media or whether it was an ‘elitist phenomenon’. The case study was presented by Pinstorm’s Mahesh Murthy, while the panelists included Ajay Kakar of Aditya Birla Group, NDTV Media’s Raj Nayak, CEO NDTV Media, Yudhishter Gopalkrishna, and Interactive Avenues’ Ratish Nair.
9X finally finds a suitor, newspapers hike cover price, pitch fees become mandatory, unpublished work allowed to compete in Abby, channels fight carriage fees, DAVP hikes permanent, news to be aired on FM radio, Times shuts Medianet, Lowe sends entries for Abby and salaries back to 2009 levels… some of the prank news headlines Pradyuman Maheshwari wishes would happen.
Continuing with following the election activities by various political parties and media houses on all platforms – print, online, on-ground – exchange4media takes a further look at the online initiatives of Net-savvy netas and media houses. This report is in continuation of the ‘Battle for the Ballot begins in cyber world’ report that appeared on March 24, 2009.
Zee Entertainment Enterprises Ltd (ZEEL) has restructured its ad sales function. ZEEL has divided its channels into two key clusters – regional channels headed by Jitesh Rajdeo and national channels headed by Ashish Sehgal. Simultaneously, sports sales has been consolidated under Rahul Shaw, while the music SBU would be headed by Anurag Bedi. These officials would report to ZEEL Chief Revenue Officer Joy Chakraborthy.
Using social media effective and achieving ROI was discussed at length at the India Social Media Summit 2009. The Summit, held in Mumbai on March 27, was organised by exchange4media.com in association with Blogworks.in, and presented by BigAdda.com. The event saw industry experts discussing at length the growth, impact and emerging trends of social media in India.