Imagine has been strong with its non-fiction shows, be it ‘Rakhi Ka Swayamvar’ or ‘Raaz Pichhle Janam Ka’, the latest being ‘Rakhi Ka Insaaf’. Now, the channel is trying to create the same strong base with its fiction shows. It is a tough act to follow, as Saurabh Tewari, Head of Fiction, Imagine, shares the channel’s fiction strategy.
The 9 pm slot was set to see some heated battle last week. Star Plus’ ‘Gulaal’ has thrown its first set of numbers, ‘Bigg Boss’ continued with its spike episodes – this week with Pamela Anderson in the house, ‘KBC’ was busy with its own plans, and Zee TV’s ‘Pavitra Rishta’ delivered some of its best numbers. The 9 pm slot is surely not an easy one to lead.
Lilliput, the leading player in the Indian Kidswear Industry, today inaugurated its first Lilliput World outlet of Mumbai. Lilliput World is a one-stop-shop destination for kids, offering large variety of kids' products under one roof. It is an ideal place for kids where one can find a complete range of kidswear products, footwear, accessories, toys, baby care products, kids’ furniture and many more items. Lilliput World offers more than 4000 styles of kids’ products for the children falling in the age-group of 0-12 years.
Delhi Metro Rail Corporation has invited bids for licensing out ad rights inside seven MRTS stations – Mandi House, Pragati Maidan, Indraprastha, Kaushambi, Vaishali, Dwarka Sec-8 and Dwarka Sec-21. The contract shall be awarded for a period of five years.
With the aim to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences, the Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. The event will be attended by key stakeholders in the luxury/ premium industry.
Seeking to tap the 3G wave and the vast Indian market for GPRS-enabled mobile phones, iVdopia has launched first-of-its-kind tool to make advertising on phones more reachable and accessible for the marketers. The company has introduced InWAP and PreWAP HTML5 video and rich media ads for the mobile web.
The Nielsen Company and Facebook have come together to launch a pilot to help marketers better measure online advertising impact for greater RoI. The pilot will serve to combine Facebook’s growing reach amongst Indian consumers with Nielsen’s market research expertise and unearth insights about the effectiveness of advertising on Facebook.
The National Physical Laboratory and Footwear Design & Development Institute have invited applications from ad agencies for empanelment. The empanelled agencies will be responsible for conceptualising, designing and release of advertisements and preparing of media plans for the two government organisations.
TR Ramachandran of G Files has been elected as the new President of Press Club of India (PCI) for the year 2010-11 in the elections held on November 13, 2010, for which the results were declared on the evening of November 24, 2010. Sandeep Dikshit of The Hindu has been elected as Secretary General.
‘Small Wonders’, an Ormax study on programmes for children, shows a shift in preference of favourite characters among kids. Cartoon mouse Jerry (of Tom & Jerry fame) has been dethroned to make way for newer characters such as Doraemon and Indian mythology inspired Chhota Bheem as the kids’ favourite characters.
Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.