Date-wise News
Imagine takes calculated risks to strengthen its fiction time band

Imagine has been strong with its non-fiction shows, be it ‘Rakhi Ka Swayamvar’ or ‘Raaz Pichhle Janam Ka’, the latest being ‘Rakhi Ka Insaaf’. Now, the channel is trying to create the same strong base with its fiction shows. It is a tough act to follow, as Saurabh Tewari, Head of Fiction, Imagine, shares the channel’s fiction strategy.

Khushboo Tanna Nov 25, 2010 1:56 PM

‘Gulaal’, Pamela Anderson on ‘Bigg Boss’, ‘KBC’ & ‘Pavitra Rishta’: The 9 pm war intensifies

The 9 pm slot was set to see some heated battle last week. Star Plus’ ‘Gulaal’ has thrown its first set of numbers, ‘Bigg Boss’ continued with its spike episodes – this week with Pamela Anderson in the house, ‘KBC’ was busy with its own plans, and Zee TV’s ‘Pavitra Rishta’ delivered some of its best numbers. The 9 pm slot is surely not an easy one to lead.

Fatema Rajkotwala Nov 25, 2010 8:12 AM

‘Lilliput World’ outlet opens in Mumbai

Lilliput, the leading player in the Indian Kidswear Industry, today inaugurated its first Lilliput World outlet of Mumbai. Lilliput World is a one-stop-shop destination for kids, offering large variety of kids' products under one roof. It is an ideal place for kids where one can find a complete range of kidswear products, footwear, accessories, toys, baby care products, kids’ furniture and many more items. Lilliput World offers more than 4000 styles of kids’ products for the children falling in the age-group of 0-12 years.

exchange4media Staff Nov 25, 2010 8:01 AM

Delhi Metro invites bids for licensing ad rights inside 7 MRTS stations

Delhi Metro Rail Corporation has invited bids for licensing out ad rights inside seven MRTS stations – Mandi House, Pragati Maidan, Indraprastha, Kaushambi, Vaishali, Dwarka Sec-8 and Dwarka Sec-21. The contract shall be awarded for a period of five years.

Pallavi Goorha Kashyup Nov 25, 2010 8:00 AM

Conde Nast seeks greater connect with premium audiences through ‘Conde Nast Digital Day’

With the aim to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences, the Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. The event will be attended by key stakeholders in the luxury/ premium industry.

Akash Raha Nov 25, 2010 7:59 AM

iVdopia rides the 3G wave; launches InWAP and PreWAP for advertisers

Seeking to tap the 3G wave and the vast Indian market for GPRS-enabled mobile phones, iVdopia has launched first-of-its-kind tool to make advertising on phones more reachable and accessible for the marketers. The company has introduced InWAP and PreWAP HTML5 video and rich media ads for the mobile web.

Preeti Hoon Nov 25, 2010 7:58 AM

Facebook, Nielsen Company join hands for campaign effectiveness pilot in India

The Nielsen Company and Facebook have come together to launch a pilot to help marketers better measure online advertising impact for greater RoI. The pilot will serve to combine Facebook’s growing reach amongst Indian consumers with Nielsen’s market research expertise and unearth insights about the effectiveness of advertising on Facebook.

exchange4media Staff Nov 25, 2010 7:57 AM

National Physical Laboratory, Footwear Design & Development Institute invite agencies for empanelment

The National Physical Laboratory and Footwear Design & Development Institute have invited applications from ad agencies for empanelment. The empanelled agencies will be responsible for conceptualising, designing and release of advertisements and preparing of media plans for the two government organisations.

Pallavi Goorha Kashyup Nov 25, 2010 7:55 AM

Press Club of India elections: TR Ramachandran is President; Sandeep Dikshit is Secy General

TR Ramachandran of G Files has been elected as the new President of Press Club of India (PCI) for the year 2010-11 in the elections held on November 13, 2010, for which the results were declared on the evening of November 24, 2010. Sandeep Dikshit of The Hindu has been elected as Secretary General.

Vinod Behl Nov 25, 2010 7:54 AM

Doraemon, Chhota Bheem rank top amongst kids: Ormax Study

‘Small Wonders’, an Ormax study on programmes for children, shows a shift in preference of favourite characters among kids. Cartoon mouse Jerry (of Tom & Jerry fame) has been dethroned to make way for newer characters such as Doraemon and Indian mythology inspired Chhota Bheem as the kids’ favourite characters.

exchange4media Staff Nov 25, 2010 7:52 AM

Woodland to focus on social media in a big way in 2011; to launch e-commerce store

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand Nov 25, 2010 7:50 AM

Mixed response from mainstream media to revelations in Radia tapes

Although many leading newspapers and television channels have shied away from reporting on the alleged conversation between lobbyist Niira Radia and senior journalists, there has been much debate on the issue of media ethics on Twitter and social networks.

Akash Raha Nov 25, 2010 7:49 AM