Tarannum Alam started her professional journey in 1999 with Universal McCann. She is currently working with India Media Exchange (IMX) as the buying head for electronics media for all Starcom aligned businesses. According to her, this has been one of the most challenging assignments in her career. For her, the past 10 years in this industry have been extremely fulfilling and exciting. “And I can see that there are many more challenges, that I am willing to take on” asserts Alam.
In the wake of a multi agency pitch, Ogilvy India has bagged the creative duties of the milk and dairy products of Mother Dairy. Company sources have confirmed the development to exchange4media. The incumbent on the business is Saatchi & Saatchi. Industry sources peg the business in the vicinity of Rs 15 crore. Madison Media continues to be the media agency for the complete Mother Dairy business.
Putting a rest to all guesswork, Sun TV has finally informed Bombay Stock Exchange (BSE) that it has roped in former STAR India President Ajay Vidyasagar as the Chief Operating Officer with effect from June 15, 2009. exchange4media readers would recall that the speculations have been rife for over two months now that Vidyasagar was likely to head Sun TV.
Media Research Users’ Council (MRUC) and Hansa Research launched the Indian Outdoor Survey (IOS) 2009, for Mumbai, on June 15, 2009. Following the Mumbai launch, MRUC and Hansa Research plan the Pune launch in a month’s time, if “monsoon doesn’t play spoil sport”. IOS for Delhi in the meanwhile, would take another year.
In a bid to emerge as a key player in the regional news domain, Sadhna News, part of Sadhna Media, is planning to launch three regional news channels this year. Company officials informed exchange4media that this includes UP-Uttrakhand, Punjab, Haryana & Himachal Pradesh and Rajasthan. The expansion plans also include a national news channel by 2010.
Max Bupa Health Insurance has called for a creative pitch. The account size is estimated to be in the region of Rs 8-10 crore. It is learnt that leading ad agencies have participated in the pitch. Max Bupa Health Insurance Limited is a joint venture between Max India Limited and UK-based Bupa Group, an international healthcare company.
Hindustan National Glass & Industries Ltd (HNGIL), manufacturer of glass bottles and vials, is shopping for a creative agency. The company has invited nine agencies to pitch for its new project ‘HNG Float Glass Limited’. The estimated account size for the business is Rs 20 crore.
Bharat Sanchar Nigam Limited (BSNL) has empanelled four advertising companies - Crayons Advertising, Planet Advertising, Prabhatam Advertising and Concept Advertising - to carry out its proposed Rs 100 crore outdoor campaign for the year 2009-10. It is learnt that BSNL had received tenders for the business from 13 agencies.
Being the ICC T20 World Cup Champions, the advertiser expectation from Team India was high for this year’s tournament as well. Team India’s elimination from the games has spelt disappointment for advertisers but they state that the situation was “planned for”.