Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.
Puig, one of the leading global fragrance and cosmetics groups with brands such as Nina Ricci, Paco Rabanne, Carolina Herrera, and Prada, has consolidated and expanded its global partnership with MPG for communication strategy, planning and buying into the Asia-Pacific region.
Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.
Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. The campaign will target various IT hubs across eight cities.
After turning 30 with a bang earlier this year, the Mudra Group has unveiled a fresh brand identity. Drawing upon its rich heritage of strong entrepreneurial ambition and the ‘Can Do’ spirit, the Mudra Group will now move forward with a new look and perspective, and also a new address, Mudra House, located at Santacruz (E), Mumbai.
Creativity has many forms of expressions and creative leaders find their own way of representing what goes behind good work. The first full day of Spikes Asia 2010 – September 20, 2010 – saw creative entrepreneur who started off with 12 people and is now Executive Chairman Draftfcb, Howard Draft, one of the youngest CEOs Andrew Robertson, CEO, BBDO Worldwide, and JWT Worldwide’s CEO Bob Jeffrey speak to the audience on what drives them, and the work at their agencies.
Corporate social responsibility donned a fun hat at the inaugural session of Spikes Asia 2010, where Euro RSCG’s Global CEO David Jones and AirAsia’s CEO Tony Fernandes got down to discuss how creativity can be used to effect positive change, and how responsibility begins first, at office.
Trust the organisers of Cannes Lions to bring the hard discussions of the business of advertising and communication to any forum in the world. This year, Spikes Asia too saw advertisers reply to Sir Martin Sorrell, CEO, WPP, on things that worry them the most. The session discussed need for big ideas, importance of speed to market, move to fact-based decision making and issues of talent on both client and agency sides.
Sahara India Pariwar’s latest move of putting in a $2 billion bid to buy MGM Inc is part of its larger plans for film production and distribution, including setting up of a hi-tech Film City at Aamby Valley. Subrata Roy, Managing Worker & Chairman of Sahara India, in an exclusive conversation with exchange4media.
The final day of Spikes Asia 2010 has begun with the announcement of the shortlisted entries for the categories of TV/Cinema, Integrated, TV/Cinema Craft and Print Craft. Six Indian pieces of work have made it to the TV/Cinema category. Two entries have made it to Integrated Spikes. Print Craft has 13 pieces of work shortlisted from India, which is 50 per cent of the shortlist, however, TV/Cinema Craft has only four pieces of work shortlisted.
Digital Vidya is organising India’s first Social Search and Twitter for Business Bootcamps in Delhi on September 24 and October 22, respectively. These workshops are aimed at helping the participants leverage and explore the opportunity of Social Search and Twitter for brand building, customer engagement and online lead generation.
“We believe that we are not competing against anyone. We believe in excellence and not petty competition. Our biggest USP is that we are the only full fledged accredited agency and outdoor media owners in Delhi NCR. It is because of this reason that the clients choose us over other players since we provide practically all solutions. And since we won outdoor media properties, we give better rates and services to our own clients.”