Lokesh Tiwary, who was the Group President of Rediffusion PR and CEO, Showdiff Worldwide, has decided to move on from the Group. His role is now divided – while Divya Radhakrishnan, President, TME has been given the addition mandate of Rediffusion PR, Conrad Saldanha will once again take on the responsibility of Showdiff.
Our channels take any defeat badly, but cricket defeats are especially personal. Not only are the endless hours of hype wasted, the channels are short-changed on easy content by a few days. Criminal dereliction of national duty on the cricketers’ part... The problem is, cricket is moving in a new direction and all our arguments and debates are getting outdated fast. The question is not anymore about how much cricket to play, whether to play for money or honour, etc etc... writes veteran journalist B V Rao.
Courtesy some of the recent government norms, the facsimile editions of at least two renowned business publications - Wall Street Journal and Financial Times – would be available for Indian readers. Media observers state that though these publications would manage to attract the upper SEC business reader’ attention, they won’t make an impact on the business genre per se.
The global media pitch for Nokia has finally completed, and the mobile device maker has decided to partner with Aegis Media’s Carat as the “single global media partner to handle its media planning and buying”. Nokia had to alter the decision for India though, where the transition period has been extended, and the account continues to be with Maxus. The situation is the same for Middle East/North Africa too, where Mediacom would continue to service the account.
O&M will be the new creative partner for the beauty and health care brand VLCC. Till now, the incumbent agency Equus Red Cell was handling the personal and health care product line of VLCC. According to sources close to the development, the combined worth of the account is estimated to be an upwards of Rs 10 crore.
Scam ads have became a global phenomenon ever since they were promoted by a few creative directors many years ago. Small countries like Singapore led the charge towards scamming, thanks to some influential creative directors who were placed there. The justification for scam ads was that it pushes the envelope on creativity and keeps creative people happy. Advertising is perhaps the only art that encourages scam for recognition by the profession. You can't win an Oscar with a scam film. It has to be real.