Date-wise News
When packaging shapes brand image

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

Is Ranchi market getting too cluttered for print players?

While some print players feel the reading space is not expanding, there are others who see a window of opportunity on the back of strong marketing

Abid Hasan Feb 7, 2013 8:16 PM

Guest Column: Stationery brands write next level of communication

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

Billboard of the week: Son of Sardaar’s TV premiere campaign

The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max

Priyanka Nair Feb 7, 2013 7:53 PM

Radio Phase III: Base price & spectrum issues major concerns for industry

While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players

Saloni Surti Feb 7, 2013 7:51 PM

FLAME awards digital mandate to Focus

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

exchange4media Staff Feb 7, 2013 7:47 PM

FLAME awards digital mandate to Focus

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

exchange4media Staff Feb 7, 2013 7:47 PM

Jim Hytner to lead IPG Mediabrands G14

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM

11 working groups set up for Prasar Bharati revamp

A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor

Vinod Behl Feb 7, 2013 7:16 PM

Soaps will never die. Here’s why…

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

Saab appoints Crayons as its creative agency in India

Crayons will execute all requirements on print advertising, events and online advertising for the Indian market with the exception of TV commercials

exchange4media Staff Feb 7, 2013 7:06 PM

BBC elevates Preet Dhupar as COO, India operations

Prior to this, Dhupar was Director of Finance & Operations. In her new role, she will determine the BBC’s commercial priorities for news across India

exchange4media Staff Feb 7, 2013 7:05 PM

Aam Aadmi Party launches online news channel

The Arvind Kejriwal-led party is all set to go online to reach out to viewers with its news channel on YouTube

Abid Hasan Feb 7, 2013 7:02 PM

New programming initiatives at CNBC-TV18

Channel launches three new shows – ‘Tomorrow’s Winners’, ‘Market Buzz’ and ‘Business Saturday’ to provide critical updates and insightful analysis

exchange4media Staff Feb 7, 2013 7:01 PM

<b>RJ Gaurav</b>, , Radio City

Private FM industry is hardly a decade old as compared to that in the western countries. People have a lot of scope to experiment with the format, content, etc., and so far it has been readily accepted by the audience in terms of good infotainment. I would say that the radio industry is still highly dominated by Bollywood. Though there has been an increase in listener interactions, on-ground studio shifts, etc.

exchange4media Staff Feb 7, 2013 12:00 AM