Date-wise News
When packaging shapes brand image?blur=25

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

Is Ranchi market getting too cluttered for print players??blur=25

While some print players feel the reading space is not expanding, there are others who see a window of opportunity on the back of strong marketing

Abid Hasan Feb 7, 2013 8:16 PM

Guest Column: Stationery brands write next level of communication?blur=25

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

Billboard of the week: Son of Sardaar’s TV premiere campaign?blur=25

The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max

Priyanka Nair Feb 7, 2013 7:53 PM

Radio Phase III: Base price & spectrum issues major concerns for industry?blur=25

While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players

Saloni Surti Feb 7, 2013 7:51 PM

FLAME awards digital mandate to Focus?blur=25

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

exchange4media Staff Feb 7, 2013 7:47 PM

FLAME awards digital mandate to Focus?blur=25

Trinetra Focus would be in charge of the entire digital campaign for the institute and its various initiatives, along with its media spends

exchange4media Staff Feb 7, 2013 7:47 PM

Jim Hytner to lead IPG Mediabrands G14?blur=25

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM

11 working groups set up for Prasar Bharati revamp?blur=25

A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor

Vinod Behl Feb 7, 2013 7:16 PM

Soaps will never die. Here’s why…?blur=25

Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel

Synjini Nandi Feb 7, 2013 7:15 PM

Saab appoints Crayons as its creative agency in India?blur=25

Crayons will execute all requirements on print advertising, events and online advertising for the Indian market with the exception of TV commercials

exchange4media Staff Feb 7, 2013 7:06 PM

BBC elevates Preet Dhupar as COO, India operations?blur=25

Prior to this, Dhupar was Director of Finance & Operations. In her new role, she will determine the BBC’s commercial priorities for news across India

exchange4media Staff Feb 7, 2013 7:05 PM

Aam Aadmi Party launches online news channel?blur=25

The Arvind Kejriwal-led party is all set to go online to reach out to viewers with its news channel on YouTube

Abid Hasan Feb 7, 2013 7:02 PM

New programming initiatives at CNBC-TV18?blur=25

Channel launches three new shows – ‘Tomorrow’s Winners’, ‘Market Buzz’ and ‘Business Saturday’ to provide critical updates and insightful analysis

exchange4media Staff Feb 7, 2013 7:01 PM

<b>RJ Gaurav</b>, , Radio City?blur=25

Private FM industry is hardly a decade old as compared to that in the western countries. People have a lot of scope to experiment with the format, content, etc., and so far it has been readily accepted by the audience in terms of good infotainment. I would say that the radio industry is still highly dominated by Bollywood. Though there has been an increase in listener interactions, on-ground studio shifts, etc.

exchange4media Staff Feb 7, 2013 12:00 AM