Authors

The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel

Saloni Surti 09-January-2014

Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group

Saloni Surti 27-December-2013

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti 04-November-2013

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Saloni Surti 29-October-2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti 07-October-2013

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti 07-October-2013

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti 07-October-2013

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti 04-October-2013

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India

Saloni Surti 03-October-2013

The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship

Saloni Surti 03-October-2013

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti 01-October-2013

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti 24-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on

Saloni Surti 20-September-2013

With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM

Saloni Surti 20-September-2013

Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation

Saloni Surti 20-September-2013

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti 19-September-2013

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

Saloni Surti 19-September-2013

During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry

Saloni Surti 18-September-2013

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