Authors
"We look at digital as a self-sustainable ecosystem for our critical stakeholders"?blur=25

The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel

Saloni Surti Jan 9, 2014 9:05 AM

"The most advantageous aspect of radio ads is its widespread reach & accessibility"?blur=25

Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group

Saloni Surti Dec 27, 2013 8:35 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Brands find a strong ally in user-generated content to create engagement?blur=25

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Saloni Surti Oct 29, 2013 8:22 AM

Can Katrina Kaif help Line win the mobile messenger battle??blur=25

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 9:27 AM

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri?blur=25

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti Oct 7, 2013 7:37 AM

Can Katrina Kaif help Line win the mobile messenger battle??blur=25

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 7:35 AM

Grow with the growing mobile advtg economy. Here's how...?blur=25

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti Oct 4, 2013 8:11 AM

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson?blur=25

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India

Saloni Surti Oct 3, 2013 8:03 AM

Quick 5 with Archana Vohra on Times Internet's loyalty programme?blur=25

The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship

Saloni Surti Oct 3, 2013 8:00 AM

Put the millennials in power: Ashley Benigno?blur=25

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Lessons BlackBerry can learn from Nokia and Motorola?blur=25

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

Is the industry ready for radio Phase III auctions in Oct??blur=25

While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on

Saloni Surti Sep 20, 2013 8:58 AM

"Marketers need to invest higher percentage of media spends in radio"?blur=25

With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM

Saloni Surti Sep 20, 2013 8:55 AM

Ajay Malhotra puts in his papers as Google Strategic Partner Development Manager?blur=25

Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation

Saloni Surti Sep 20, 2013 7:47 AM

Are smaller brands missing the mobile bus??blur=25

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

"Marketers are realising they can't lump digital & mobile into one category"?blur=25

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

Saloni Surti Sep 19, 2013 8:25 AM

The key to success in TV post digitisation will be specialisation: Sunil Lulla?blur=25

During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry

Saloni Surti Sep 18, 2013 8:10 AM