Date-wise News
GroupM revises industry growth estimates down to 8.5%; print to be hit hardest

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

Titan eyes Rs 2000 cr perfume market with the launch of SKINN

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,

Priyanka Mehra Sep 17, 2013 9:41 AM

Experts highlight technology as an enabler for print at WAN-IFRA India Expo

Industry leaders spoke about the changing media ecosystem, wherein print now has to embrace newer technologies to remain relevant

Deepa Balasubramanian Sep 17, 2013 9:37 AM

Anupriya Acharya officially takes charge as ZO Group CEO

As reported by exchange4media on July 1, Acharya has formally joined ZO. She will assume responsibility for the Group's four leading businesses in India: ZenithOptimedia, Resultrix, Ninah & Newcast

Maneka Tanwani Sep 17, 2013 9:24 AM

Despite growing challenges, future of print is strong, say experts

While the economic slowdown, Rupee depreciation & rising newsprint cost are putting pressure on bottomlines, print players are ready to upgrade content & co-exist with various media

Abid Hasan Sep 17, 2013 9:15 AM

"We aim to cater to SMEs that don't have access to large media agencies"

Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant

Deepa Balasubramanian Sep 17, 2013 8:41 AM

By the end of 2013, 70% of our clients will be Indian: Rohit Ohri

The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things

Twishy Sep 17, 2013 8:25 AM

Titan eyes Rs 2000 cr perfume market with the launch of SKINN

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company

Priyanka Mehra Sep 17, 2013 8:22 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Radio players look to women-centric content to tackle skewed listener ratio

While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence

Saloni Surti Sep 17, 2013 8:01 AM

What print media should keep in mind when going outdoor

Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts

Priyanka Nair Sep 17, 2013 7:51 AM

Interact with Sunil Lulla @Webinar on career in television at 3PM today

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti Sep 17, 2013 7:49 AM