Date-wise News

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff 17-September-2013

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,

Priyanka Mehra 17-September-2013

Industry leaders spoke about the changing media ecosystem, wherein print now has to embrace newer technologies to remain relevant

Deepa Balasubramanian 17-September-2013

As reported by exchange4media on July 1, Acharya has formally joined ZO. She will assume responsibility for the Group's four leading businesses in India: ZenithOptimedia, Resultrix, Ninah & Newcast

Maneka Tanwani 17-September-2013

While the economic slowdown, Rupee depreciation & rising newsprint cost are putting pressure on bottomlines, print players are ready to upgrade content & co-exist with various media

Abid Hasan 17-September-2013

Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant

Deepa Balasubramanian 17-September-2013

The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things

Twishy 17-September-2013

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company

Priyanka Mehra 17-September-2013

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi 17-September-2013

While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence

Saloni Surti 17-September-2013

Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts

Priyanka Nair 17-September-2013

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti 17-September-2013

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