Date-wise News
Guest Column: Opening up to the new world around us

Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them

Ravikant Banka Jun 21, 2013 2:45 PM

Guest Column: Opening up to the new world around us

Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them

Ravikant Banka Jun 21, 2013 2:44 PM

No show for India in Titanium & Integrated and Branded Content & Entertainment

Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category

exchange4media Staff Jun 21, 2013 1:05 PM

Cannes Lions 2013: O&M, Ramesh Deo Productions, Chrome Pictures in Film Craft Lions shortlist

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 21, 2013 1:02 PM

Why be the 30-second spot when you can be the whole show?

Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community

Priyanka Mehra Jun 21, 2013 10:22 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 10:21 AM

"Are you from an agency?"...I found being asked: Juju Basu

The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now

Juju Basu Jun 21, 2013 10:17 AM

For me, Cannes is synonymous with growing up: Prasoon Joshi

Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments

Priyanka Mehra Jun 21, 2013 10:15 AM

Cross media ownership – monopoly or market demand? Debate continues...

Media industry remains divided over cross media ownership, with some saying it is against democracy, while others support it and call for self-regulation

Abhinav Trivedi Jun 21, 2013 9:06 AM

ESPNcricinfo & Hyundai go digital to leverage ICC Champions Trophy

The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates

Saloni Surti Jun 21, 2013 8:49 AM

ICC Champions Trophy clocks decent ratings

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

TAM row fallout: Request proposals for BARC system pick up

BARC has received 18 RFPs on measurement issue from various entities. The Council expects to start the full-fledged service around March-April next year

Abid Hasan Jun 21, 2013 8:34 AM

Why be the 30-second spot when you can be the whole show?

Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community

Priyanka Mehra Jun 21, 2013 8:31 AM

Advtg wants to gain more self respect that it ever has: Dheeraj Sinha

The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide

Priyanka Mehra Jun 21, 2013 8:15 AM

Boring Brands to handle public relations for HealthKart

Boring Brands will look into the communication needs of HealthKart’s online store and information service & medicine app HealthKartPlus across India

exchange4media Staff Jun 21, 2013 8:12 AM

ZEE unveils new corporate brand identity

The new brand positioning, ‘Vasudhaiva Kutumbakam’, highlights ZEE’s Indian heritage as well as reinstates its presence across the world

exchange4media Staff Jun 21, 2013 8:08 AM

"Are you from an agency?"...I found being asked: Juju Basu

The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now

Juju Basu Jun 21, 2013 8:05 AM

For me, Cannes is synonymous with growing up: Prasoon Joshi

Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments

Priyanka Mehra Jun 21, 2013 8:02 AM

Cannes Lions 2013: Indian campaign for Unilever in Film Lions shortlist

The campaign, ‘Help A Child Reach 5’, by Lowe Lintas + Partners, Mumbai features in the shortlist, however, the entrant company is Lowe + Partners London

Twishy & Synjini Nandi Jun 21, 2013 7:49 AM

Vijay Koshy comes on board as Vice President, Big RTL

Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India

exchange4media Staff Jun 21, 2013 7:47 AM

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