For me, Cannes is synonymous with growing up: Prasoon Joshi

Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments

e4m by Priyanka Mehra
Updated: Jun 21, 2013 8:02 AM
For me, Cannes is synonymous with growing up: Prasoon Joshi

In an exclusive chat with exchange4media at Cannes Lions 2013, Prasoon Joshi, Executive Chairman and CEO India and President South Asia of McCann Worldgroup talks about the evolution of Cannes and his most memorable moments...

On Cannes over the years...
Cannes for me is like growing up. I have been coming here since the last 15 years.
I have seen one very important change; earlier it used to be a very creative festival – the film makers, creative fraternity-led place. Today, I can see a lot of clients here. It makes perfect sense for any network to do their meetings here since everyone is here. The nature of Cannes has changed a lot more to client participation, which is a welcome change. For us, it has been a great year. I see Cannes as a place where we see great people, learn a lot, with a lot of exposure.

Earlier, the festival also had fewer ceremonies. Piyush (Pandey), I and few others were the initial people who started coming to Cannes. In India, the meaning of a metal was different. It was a celebration, India used to win less.

Nowadays, the reason for coming to Cannes is more of interaction and discussion as everything is available online now. Physical experience of being with people and interacting with people is the core.

Memorable moments...
Whenever I won for Coca-Cola and Happy Dent
Dancing with Usha Uthup at India party
Spending quality time with Neil French who I consider a guru
Spending time with Piyush Pandey...we used to catch hold of an English guy and tell him Indian jokes

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