Date-wise News
Dentsu Communications bags Jayalakshmi Silks

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks

exchange4media Staff Jul 2, 2013 9:52 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

Hindi GECs step out of traditional time bands to draw eyeballs

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

L'Oreal India reviews media business

It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources

Maneka Tanwani Jul 2, 2013 8:41 AM

CPRP or CPT? Industry stakeholders divided

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

Abhinav Trivedi Jul 2, 2013 8:40 AM

Govt keen to regulate TV ratings; b'casters firm on self regulation

The Govt & b’casters seem to be heading for a showdown on the TV ratings measurement issue as an open house discussion between the two remains inconclusive

Abid Hasan Jul 2, 2013 8:38 AM

MIB meets media honchos on FDI issue; seeks stakeholders' comments

With opposing views on hiking FDI cap in media, the Govt has decided to step in and bring the stakeholders together to initiate a dialogue for consensus

Abid Hasan Jul 2, 2013 8:16 AM

"There is more to media & entertainment than the current scope"

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 2, 2013 7:59 AM

Dentsu Communications bags Jayalakshmi Silks

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks

exchange4media Staff Jul 2, 2013 7:36 AM

Radio's hit and miss: The content strategy hitch

exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game

Saloni Surti Jul 2, 2013 7:34 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

WPP’s MediaCom Sport opens first Asian office in Singapore

The sports consultancy has appointed former MD of Parallel Media Group, Jin Wei Toh, to head the Singapore hub of MediaCom Sport as Managing Director

exchange4media Staff Jul 2, 2013 7:29 AM

Carat Fresh Integrated bags PR mandate for Richfeel

Carat Fresh will help Richfeel reach out to its consumers via communicating through the right channels and increase brand recall value

exchange4media Staff Jul 2, 2013 7:28 AM

TTN appoints Nemish Sanghvi as AVP, Branded Content

Sanghvi will be responsible for growing the existing business portfolio and look at sustained relationship with existing and prospective clients and brands

exchange4media Staff Jul 2, 2013 7:26 AM

STAR India pitches in for flood-hit Uttarakhand

STAR India has partnered with NGO Goonj to gather support and assist in the relief and rehabilitation work being carried out in Uttarakhand

exchange4media Staff Jul 2, 2013 7:24 AM

Hubert Burda Media acquires luxury publisher EMM in India

Hubert Burda Media has plans to invest around Rs 150 cr to firm up its position in the Indian market in printing & special interest magazine media

exchange4media Staff Jul 2, 2013 7:22 AM

Anupriya Acharya to join ZO as Group CEO

Acharya is all set to take on the role of Group CEO of ZenithOptimedia, confirm industry sources. Her last stint was with Mindshare Fulcrum

Maneka Tanwani Jul 2, 2013 7:21 AM