Marketing gurus to converge for IAA Global Marketing Summit

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

e4m by Saloni Surti
Updated: Sep 3, 2013 7:47 AM
Marketing gurus to converge for IAA Global Marketing Summit

The marketing gurus of the industry will come together for the Global Marketing Summit, to be held in Mumbai on September 30, 2013. The Summit is being organised by IAA, in association with exchange4media, and marks the Association’s Platinum Jubilee this year.

The Summit shall be host to industry gurus from across the world, who shall explore the future practices of marketing and discuss the art of marketing that has emerged in the last few years.

Some of the industry stalwarts who will share their vision and experiences include Ashley Benigno, Director, Creative Expression, Global Brand Strategy & Marketing Creation – Nokia, Finland; Wally Olins, Chairman & Co-founder, Saffron Brand Consultants; Will Platt-Higgins, Director, Global Account Partnerships, Facebook, USA; Arunachalam Muruganantham, CEO, Jayaashree Industries; and Sanjeeb Chaudhuri, Regional Head for South Asia and Global Head of Marketing, Standard Chartered Bank.

The world economy continues to be sluggish and the economy in India is just a shade better. These difficult times call for marketing practices, which will help companies and brands engage with the customers in a better way. Only well directed marketing investments are known to provide disproportionate returns. The IAA Platinum Jubilee Global Marketing Summit will focus on global next practices that will help marketers stay one step ahead of the competition. The Summit will cover important topics both in product and services categories.

Click here ( to know more about the Global Marketing Summit.

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