iaa-global-marketing-summit
How will Narendra Modi inspire the world with Brand India?

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

exchange4media Staff May 15, 2014 8:36 AM

Pictures Speak: Images from IAA Global Marketing Summit

Glimpses of the distinguished speakers at the IAA Global Marketing Summit, held in association with exchange4media, in Mumbai yesterday

exchange4media Staff Oct 1, 2013 9:30 AM

India should not try to impress the world, rather aim to inspire: Narendra Modi

India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit

Maneka Tanwani Oct 1, 2013 9:24 AM

Mobile is not a trend; it is a reality: Will Platt-Higgins

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair Oct 1, 2013 8:37 AM

Indian brands do not believe that India is worth it: Wally Olins

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

Put the millennials in power: Ashley Benigno

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Content remains king in movies & sports; mktg only assists, say experts

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

Marketing gurus to converge for IAA Global Marketing Summit

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM

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