Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on tomorrow’s meeting to arrive at a solution

Priyanka Mehra Jul 18, 2013 2:44 PM

The mobile app offers online shoppers almost all the features that are available on the PriceDekho site when accessed on a PC or notebook

exchange4media Staff Jul 18, 2013 12:42 PM

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment

exchange4media Staff Jul 18, 2013 12:34 PM

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say

Abhinav Trivedi Jul 18, 2013 8:54 AM

The probe is following a PIL filed that alleges that Axact has no known financiers or clients, besides almost 99 per cent of the shareholders are unknown foreigners

exchange4media Staff Jul 18, 2013 8:37 AM

Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner

Saloni Surti Jul 18, 2013 8:12 AM

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Jul 18, 2013 8:01 AM

FIC runs Fox Traveller & National Geographic Channel. The other offerings are Fox Crime, Nat Geo Music, Nat Geo Adventure, Nat Geo Wild, FX, & Nat Geo HD

Abid Hasan Jul 18, 2013 7:59 AM

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

IRCTC & Yebhi aim to do over Rs 200 cr of business in the first year. The partnership is based on a tender process that IRCTC opened in February 2013

exchange4media Staff Jul 18, 2013 7:56 AM

Kumar joins as Senior Vice President – Planning for the agency’s Delhi operations. His last stint was with Draftfcb Ulka

Twishy Jul 18, 2013 7:54 AM

Fiat Chrysler is looking for a creative agency for its soon-to-be-launched offering Jeep SUV. The pitch is in its initial stages & involves participation from multiple agencies

Priyanka Mehra Jul 18, 2013 7:52 AM

As CEO – Lifestyle Businesses, Behl will lead Raymond’s core businesses, namely, textiles, apparel & retail. His last stint was with Reliance ADA Group

exchange4media Staff Jul 18, 2013 7:51 AM

Distribution partners include Airtel, Reliance Digital TV, Den Networks, Dish TV, Hathway, Incable, DD Direct and Siticable, among others

exchange4media Staff Jul 18, 2013 7:49 AM

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff Jul 18, 2013 7:45 AM

Anirban Dutta joins as Managing Director for India; Sachin Tagra to lead LoyaltyOne as Vice President of Business Development

exchange4media Staff Jul 18, 2013 7:43 AM

Publicitas has signed a contract with Financial Times to service all media sales, including print, digital and events across South East Asia

exchange4media Staff Jul 18, 2013 7:42 AM

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

We have decided to maintain status quo on the TAM subscription & regularity of reports, says Ashish Bagga, CEO, TV Today Group, while stressing on a measurement system for the TV industry

Abid Hasan Jul 18, 2013 7:39 AM