Date-wise News
Ratings impassé: Tomorrow's IBF central board meeting seen as crucial

Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on tomorrow’s meeting to arrive at a solution

Priyanka Mehra Jul 18, 2013 2:44 PM

PriceDekho launches unified price comparison mobile app for Android

The mobile app offers online shoppers almost all the features that are available on the PriceDekho site when accessed on a PC or notebook

exchange4media Staff Jul 18, 2013 12:42 PM

NBA & Sony Six to launch NBA Jam in India

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment

exchange4media Staff Jul 18, 2013 12:34 PM

Media planners demand uniformity as TAM data gets split between monthly & weekly

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say

Abhinav Trivedi Jul 18, 2013 8:54 AM

Lahore High Court orders probe into suspicious media company

The probe is following a PIL filed that alleges that Axact has no known financiers or clients, besides almost 99 per cent of the shareholders are unknown foreigners

exchange4media Staff Jul 18, 2013 8:37 AM

Is it time to write an epitaph for SMS marketing?

Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner

Saloni Surti Jul 18, 2013 8:12 AM

"Mobility has rendered digital the most ubiquitous of all media"

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Jul 18, 2013 8:01 AM

After Discovery's U-turn, Fox I'ntl Channels joins monthly ratings brigade

FIC runs Fox Traveller & National Geographic Channel. The other offerings are Fox Crime, Nat Geo Music, Nat Geo Adventure, Nat Geo Wild, FX, & Nat Geo HD

Abid Hasan Jul 18, 2013 7:59 AM

We are faithful to the audience and not the genre: Prem Kamath

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

IRCTC partners with Yebhi to launch online shopping

IRCTC & Yebhi aim to do over Rs 200 cr of business in the first year. The partnership is based on a tender process that IRCTC opened in February 2013

exchange4media Staff Jul 18, 2013 7:56 AM

Lowe Lintas appoints K Naresh Kumar as Sr VP – Planning

Kumar joins as Senior Vice President – Planning for the agency’s Delhi operations. His last stint was with Draftfcb Ulka

Twishy Jul 18, 2013 7:54 AM

Jeep from Fiat Chrysler scouts for creative partner

Fiat Chrysler is looking for a creative agency for its soon-to-be-launched offering Jeep SUV. The pitch is in its initial stages & involves participation from multiple agencies

Priyanka Mehra Jul 18, 2013 7:52 AM

Raymond brings on board Sanjay Behl as CEO – Lifestyle Businesses

As CEO – Lifestyle Businesses, Behl will lead Raymond’s core businesses, namely, textiles, apparel & retail. His last stint was with Reliance ADA Group

exchange4media Staff Jul 18, 2013 7:51 AM

Big Magic inks deals with distribution networks to engage audiences across HSMs

Distribution partners include Airtel, Reliance Digital TV, Den Networks, Dish TV, Hathway, Incable, DD Direct and Siticable, among others

exchange4media Staff Jul 18, 2013 7:49 AM

Smartphones emerge as preferred device for booking travel: Google

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

McCann Erickson wins creative duties of VIP bags

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff Jul 18, 2013 7:45 AM

LoyaltyOne appoints Anirban Dutta as MD

Anirban Dutta joins as Managing Director for India; Sachin Tagra to lead LoyaltyOne as Vice President of Business Development

exchange4media Staff Jul 18, 2013 7:43 AM

Publicitas & Financial Times ink media sales contract for S-E Asia

Publicitas has signed a contract with Financial Times to service all media sales, including print, digital and events across South East Asia

exchange4media Staff Jul 18, 2013 7:42 AM

Dialogue Factory & Dialect merge to offer experiential mktg solutions

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

TV Today supports weekly ratings; feels monthly ratings are unviable

We have decided to maintain status quo on the TAM subscription & regularity of reports, says Ashish Bagga, CEO, TV Today Group, while stressing on a measurement system for the TV industry

Abid Hasan Jul 18, 2013 7:39 AM