NBA & Sony Six to launch NBA Jam in India

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment

e4m by exchange4media Staff
Updated: Jul 18, 2013 12:34 PM
NBA & Sony Six to launch NBA Jam in India

The National Basketball Association (NBA) and Sony Six have announced that NBA Jam will launch in India in September 2013, with stops in Hyderabad, Bangalore, Delhi, and Mumbai. The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, authentic NBA entertainment, and experiences for fans of all ages.

The 3-on-3 tournament will culminate with a National Finals in Mumbai on September 29 and the winning team will get to compete against three NBA Legends for the first time.

Two-time defending NBA Champion and eight-time All-Star Chris Bosh of the Miami Heat was on hand to help announce the 2013 NBA Jam schedule as part of a four-day trip to Mumbai, during which he is participating in a number of activities to help grow basketball in India.

Commenting on this initiative, NP Singh, COO, MSM said “NBA Jam is the rise of a new gameplay in the world of sports. It is an exciting platform that pushes the envelope of sports from a mere competition to a cultural extravaganza. With a remarkable format, NBA Jam will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programmes, available exclusively on Sony Six.”

NBA Jam celebrates basketball and NBA culture with free fan activities, including a slam dunk contest, basketball clinics, three-point shootouts, skills challenges, and more. A technology boutique will feature social media fan integration, an NBA photos and video wall, and a gaming zone for fans. Each stop will also feature free concerts from leading artists to keep fans entertained.

“NBA Jam will engage both the passionate and casual fan with a mix of basketball and live entertainment,” said Yannick Colaco, Managing Director, NBA India. 

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