At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media

Vaishnavi Deshpande Jan 9, 2026 4:30 PM

Tammy Henault was associated with NBA for close to 3 years

e4m Desk Sep 8, 2025 1:32 PM

Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games, and the 2025 NBA Finals presented by YouTube TV

e4m Staff Feb 15, 2025 2:53 PM

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more

Shantanu David Feb 23, 2024 8:53 AM

The project has been launched in collaboration with Publicis Communications, Middle East and Africa

e4m Staff Feb 7, 2024 11:03 AM

The new logo features the iconic Logoman identity, based on the classic 75th Anniversary symbol - the diamond

exchange4media Staff Jul 8, 2021 1:03 PM

The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass

exchange4media Staff Jul 30, 2020 10:00 PM