With over 20 years of experience, Sethi has held leadership roles with SITI Networks, Zee Entertainment and Ten Sports

exchange4media Staff Sep 11, 2019 2:28 PM


Singh created history by becoming the first Indian to be selected in the National Basketball Association

exchange4media Staff Sep 5, 2019 2:36 PM

Perform Media will manage NBA’s official websites in select international markets that reach more than 15 million unique visitors each month

exchange4media Staff Apr 26, 2018 6:48 PM

Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively with exchange4media about the same

Misbaah Mansuri Mar 14, 2018 8:58 AM

Sony Six launches 'NBA Inside Stuff: India Edition'

Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow

exchange4media Staff Mar 1, 2014 10:14 AM

NBA & Sony Six to launch NBA Jam in India

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment

exchange4media Staff Jul 18, 2013 12:34 PM

NBA, MSM ink multi-year TV partnership in India

With this, Sony SIX becomes an exclusive NBA broadcast partner in India and will engage more fans through live games, original programming and events

exchange4media Staff Nov 8, 2012 6:30 PM

Sporting events bank on social media

From information regarding athletes, game dates and merchandise sale to fan generated comments and content, social media provides it all, says Windchimes

Windchimes Communications Apr 26, 2012 8:18 AM