The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass

exchange4media Staff Jul 30, 2020 10:00 PM


With over 20 years of experience, Sethi has held leadership roles with SITI Networks, Zee Entertainment and Ten Sports

exchange4media Staff Sep 11, 2019 2:28 PM


Singh created history by becoming the first Indian to be selected in the National Basketball Association

exchange4media Staff Sep 5, 2019 2:36 PM


Perform Media will manage NBA’s official websites in select international markets that reach more than 15 million unique visitors each month

exchange4media Staff Apr 26, 2018 6:48 PM


Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively with exchange4media about the same

Misbaah Mansuri Mar 14, 2018 8:58 AM

Sony Six launches 'NBA Inside Stuff: India Edition'?blur=25

Derived from the popular American TV show which airs on NBA TV, the Indian version will have its own local spin of the customised off-the-court show. The India Edition goes on air from tomorrow

exchange4media Staff Mar 1, 2014 10:14 AM

NBA & Sony Six to launch NBA Jam in India?blur=25

The traveling interactive basketball festival is a free event that combines 3-on-3 basketball, performances from leading musical artists, and entertainment

exchange4media Staff Jul 18, 2013 12:34 PM

NBA, MSM ink multi-year TV partnership in India?blur=25

With this, Sony SIX becomes an exclusive NBA broadcast partner in India and will engage more fans through live games, original programming and events

exchange4media Staff Nov 8, 2012 6:30 PM

Sporting events bank on social media?blur=25

From information regarding athletes, game dates and merchandise sale to fan generated comments and content, social media provides it all, says Windchimes

Windchimes Communications Apr 26, 2012 8:18 AM