With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months

Tasmayee Laha Roy Nov 6, 2020 8:38 AM

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

Publicis’ data company Epsilon will be powering the new service named The Pact

exchange4media Staff May 2, 2020 6:51 PM

The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times

exchange4media Staff May 2, 2020 11:42 AM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

‘Myprotein’ has forayed into the Indian market with a strategic partnership with MSM Retail Pvt Ltd

exchange4media Staff Sep 26, 2019 3:09 PM

The campaign which went live on the 8th of April 2019 is aimed at urging millions of MSME’s and small business owners to cast and make their vote count

exchange4media Staff Apr 9, 2019 6:40 PM

Union Minister Kalraj Mishra and the Uttar Pradesh Chief Minister Akhilesh Yadav shared the stage to discuss and ideate ways forward for the sector

exchange4media Staff Oct 14, 2015 3:45 PM

“In the last couple of years, we have started to focus not just on consolidation of existing channels, but also on expanding our bouquet, which is why you have seen a flurry of announcements recently,” says NP Singh

Collin Furtado Oct 12, 2015 8:36 AM

MSM’s existing Sony KIX sports channel will be rebranded as Sony ESPN and the two companies will launch other new channels in the coming months

exchange4media Staff Oct 8, 2015 2:24 PM

As a result of this agreement, Sony Pix will now have access to Universal Pictures’ new US theatrical releases, in addition to numerous other titles from the studio’s film catalogue

exchange4media Staff Oct 6, 2015 5:10 PM

The ad says switch to another channel if they {DEN Subscribers) are missing their favourite Star channels. The ad also prominently highlights how the DEN viewers are missing the India vs South Africa Cricket Series.

Abid Hasan Oct 6, 2015 8:21 AM

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

exchange4media Staff Oct 1, 2015 1:00 PM

Both, the formation of the JV between the two channel networks as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway

exchange4media Staff Sep 17, 2015 4:19 PM

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff Aug 27, 2015 8:13 AM

As MSM issued a public notice against Hathway, the MSO chose not to renew contract with the broadcaster. Hathway has also been in dispute with other broadcasters in the past. We look into some of them…

exchange4media Staff Aug 24, 2015 7:56 AM

MSM issued a public notice against Hathway in order to make viewers aware of the unavailability of the channels of MSM and TV Today. In DAS 1 markets, where the contract expires on October 31, 2015, Hathway will offer MSM channels on a-la-carte basis to consumers and not as part of any of the packages, till the expiry of the contract

Abid Hasan Aug 20, 2015 7:46 AM

Hathway and MSM have two separate deals for phase I&II cities. Hathway didn't pay the money for last seven months to MSM. The company approached TDSAT which passed an order for Hathway to pay the money before 31st Oct, 2015

Abid Hasan Aug 19, 2015 8:13 AM

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

The multi-year deal will advance the network’s capacity to hosting the largest football portfolio in the Indian sports broadcasting industry

exchange4media Staff Aug 5, 2015 2:54 PM