"Mobility has rendered digital the most ubiquitous of all media"

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare

e4m by Saloni Surti
Updated: Jul 18, 2013 8:01 AM
"Mobility has rendered digital the most ubiquitous of all media"

We are seeing simultaneous consumption of media (TV+Digital) or (Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare More

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