Date-wise News

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff 12-June-2013

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal 12-June-2013

For TAM, it is a Catch 22 situation, while broadcasters are not keen on data from smaller towns, the Govt says TAM is doing injustice by not providing ratings from rural areas

Abid Hasan 12-June-2013

Before the formal launch, over few months of undercover existence, SquareRoot Design has already worked on brands such as Pepsi Atom & Set Wet

exchange4media Staff 12-June-2013

The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme

Priyanka Mehra 12-June-2013

After a stint of more than five years, the CEO of Sports18 has moved on. His next destination is not known

exchange4media Staff 12-June-2013

With this investment, Turner Latin America will become the largest single shareholder of EI & assume two out of seven seats on the company’s Board of Directors

exchange4media Staff 12-June-2013

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan 12-June-2013

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan 12-June-2013

Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow

Saloni Surti 12-June-2013

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti 12-June-2013

Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels

exchange4media Staff 12-June-2013

TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings

Priyanka Mehra 12-June-2013

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff 12-June-2013

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi 12-June-2013

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