Date-wise News
GroupM supports young talent via Cannes Young Lions Programme

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff Jun 12, 2013 11:57 PM

GCPL increases advertising investment by 48% in last quarter

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

Chaos over LC1, TAM's biggest challenge

For TAM, it is a Catch 22 situation, while broadcasters are not keen on data from smaller towns, the Govt says TAM is doing injustice by not providing ratings from rural areas

Abid Hasan Jun 12, 2013 7:46 PM

Taproot launches new division SquareRoot Design

Before the formal launch, over few months of undercover existence, SquareRoot Design has already worked on brands such as Pepsi Atom & Set Wet

exchange4media Staff Jun 12, 2013 7:33 PM

Video: IBM's John Graeme Noseworthy on the four Es of Big Data

The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme

Priyanka Mehra Jun 12, 2013 7:30 PM

Satish Menon puts in his papers at Network18

After a stint of more than five years, the CEO of Sports18 has moved on. His next destination is not known

exchange4media Staff Jun 12, 2013 7:27 PM

Turner acquires equity stake in Esporte Interativo

With this investment, Turner Latin America will become the largest single shareholder of EI & assume two out of seven seats on the company’s Board of Directors

exchange4media Staff Jun 12, 2013 7:14 PM

TAM may stop LC 1 town reportage if broadcasters insist

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan Jun 12, 2013 7:14 PM

As Network18 Group plans pullout, TAM keen to resolve issues

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan Jun 12, 2013 7:14 PM

Small screen & big screen properties exploited digital the best: IDMA 2013

Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow

Saloni Surti Jun 12, 2013 7:12 PM

Paid & owned digital media more sustainable than social

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti Jun 12, 2013 7:11 PM

Kaushik Ghosh appointed as Business Head, ET Now & Times Now

Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels

exchange4media Staff Jun 12, 2013 4:20 PM

Now, Sri Adhikari Brothers pulls out of TAM ratings

TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings

Priyanka Mehra Jun 12, 2013 7:44 AM

GroupM supports young talent via Cannes Young Lions Programme

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff Jun 12, 2013 7:41 AM

Digital creating more traction for English GEC shows

From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform

Synjini Nandi Jun 12, 2013 12:32 AM