Date-wise News

The Top - 20 of Indian cinema, scheduled from July 1, will feature films by Satyajit Ray, Bimal Roy, Guru Dutt, Ramesh Sippy and many regional films

exchange4media Staff 24-June-2013

The brief to Grey India during the pitch was to launch the Times Centre for Learning in a way that it resonates best with fresh graduates

exchange4media Staff 24-June-2013

The combined volumes of redBus.in and ibiboGroup’s existing travel assets makes the group one of the biggest online travel players in India

exchange4media Staff 24-June-2013

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff 24-June-2013

The business was won post a multi-agency pitch contested by agencies including MEC, Prachar, Omnicom & ZO. The estimated size of the business is Rs 50 crore plus

exchange4media Staff 24-June-2013

The business was won post a multi-agency pitch contested by agencies including MEC, Prachar, Omnicom & ZO. The estimated size of the business is Rs 50 crore plus

exchange4media Staff 24-June-2013

Akshay Kapnadak, ECD, McCann Mumbai & Radio Lions juror @Cannes reveals the mysterious 17th jury member who helped sift through about 1500 entries

Akshay Kapnadak 24-June-2013

One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas

Priyanka Mehra 24-June-2013

Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH

exchange4media Staff 24-June-2013

Taproot bagged 4 Golds at Cannes – a feat never accomplished by an Indian agency. Padhi talks about this proud moment in an exclusive chat with exchange4media

Priyanka Mehra 24-June-2013

This could probably be the first initiative taken by both the industry bodies to settle the TAM ratings imbroglio

Abhinav Trivedi 24-June-2013

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi 24-June-2013

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti 24-June-2013

The MIB Secy supports a transparent system & says TAM has not been satisfactory. But, he is also against broadcasters dictating terms for ratings

Abid Hasan 24-June-2013

Akshay Kapnadak, ECD, McCann Mumbai & Radio Lions juror @Cannes reveals the mysterious 17th jury member who helped sift through about 1500 entries

Akshay Kapnadak 24-June-2013

The latest in the line of lambs led to slaughter as a supposed austerity measure is the Greek state TV and radio, shares Annurag Batra of exchange4media

Annurag Batra 24-June-2013

One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas

Priyanka Mehra 24-June-2013

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi 24-June-2013

Television today is actually struggling. If you look at youth, how much television are they consuming? Youth today have a lot of options. Hence, television has the challenge of bringing these audiences back and the only way it can do that is by involving him in his favourite device – mobile. They need to integrate mobile very actively with the content on television. It is no longer an option for content on television to not do anything on mobile.

exchange4media Staff 24-June-2013

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