Date-wise News
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
exchange4media Staff Jun 3, 2013 5:01 PM
Annurag Batra of exchange4media talks about the fourth estate playing the fourth umpire to the IPL scandal. Hear the other side, he urges
Annurag Batra Jun 3, 2013 4:58 PM
Srivastava was the President – North & South at Ogilvy & Mather India. He had joined the agency in 2000
Priyanka Mehra Jun 3, 2013 4:58 PM
Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013
Priyanka Nair Jun 3, 2013 4:57 PM
This Award is to honour an industry stalwart who has contributed to the emergence and growth of the PR & corp comm industry in India
Abid Hasan Jun 3, 2013 4:57 PM
The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says
Priyanka Mehra Jun 3, 2013 4:54 PM
To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent
Synjini Nandi Jun 3, 2013 4:52 PM
The Award recognises outstanding professional performance made by an individual and contribution to the professional development of the industry
Abid Hasan Jun 3, 2013 4:51 PM
Khazanchi likely to end his five and a half-year long stint with Publicis Ambience as National Creative Director & Vice Chairperson. His next move is unknown
Madison PR was recognised for its impressive growth of 35 per cent over last year, new client acquisition and nurturing talent within the agency
Abid Hasan Jun 3, 2013 4:48 PM
Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model
Saloni Surti Jun 3, 2013 4:47 PM
PR agencies need to absorb digital to have category leadership, say leading communication experts
In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts
Abhinav Mohapatra Jun 3, 2013 4:45 PM
The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says
Priyanka Mehra Jun 3, 2013 4:20 PM
As a marketing innovation, Sony Max aims to capitalize on the effective use of digital media to further leverage their movies
exchange4media Staff Jun 3, 2013 4:18 PM
Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base
exchange4media Staff Jun 3, 2013 7:41 AM
Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD
exchange4media Staff Jun 3, 2013 7:39 AM
The multi-agency pitch took place in Delhi a few months back. Earlier, the Noida-based company appointed small ad agencies on a project basis
exchange4media Staff Jun 3, 2013 7:36 AM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 3, 2013 7:34 AM
The current internet penetration at 10 per cent offers huge potential for growth. At the same time, there is an increased complexity due to different OS, devices and languages. While this lends obvious attraction to an advertiser, it will be a challenge to understand these complexities and offer consistent experience across all these variables and derive optimum value from all these options.
exchange4media Staff Jun 3, 2013 12:00 AM
