Date-wise News

China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18

exchange4media Staff 03-June-2013

Annurag Batra of exchange4media talks about the fourth estate playing the fourth umpire to the IPL scandal. Hear the other side, he urges

Annurag Batra 03-June-2013

Srivastava was the President – North & South at Ogilvy & Mather India. He had joined the agency in 2000

Priyanka Mehra 03-June-2013

Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013

Priyanka Nair 03-June-2013

This Award is to honour an industry stalwart who has contributed to the emergence and growth of the PR & corp comm industry in India

Abid Hasan 03-June-2013

The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says

Priyanka Mehra 03-June-2013

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi 03-June-2013

The Award recognises outstanding professional performance made by an individual and contribution to the professional development of the industry

Abid Hasan 03-June-2013

Khazanchi likely to end his five and a half-year long stint with Publicis Ambience as National Creative Director & Vice Chairperson. His next move is unknown

Twishy 03-June-2013

Madison PR was recognised for its impressive growth of 35 per cent over last year, new client acquisition and nurturing talent within the agency

Abid Hasan 03-June-2013

Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model

Saloni Surti 03-June-2013

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy 03-June-2013

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra 03-June-2013

The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says

Priyanka Mehra 03-June-2013

As a marketing innovation, Sony Max aims to capitalize on the effective use of digital media to further leverage their movies

exchange4media Staff 03-June-2013

Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base

exchange4media Staff 03-June-2013

Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD

exchange4media Staff 03-June-2013

The multi-agency pitch took place in Delhi a few months back. Earlier, the Noida-based company appointed small ad agencies on a project basis

exchange4media Staff 03-June-2013

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair 03-June-2013

The current internet penetration at 10 per cent offers huge potential for growth. At the same time, there is an increased complexity due to different OS, devices and languages. While this lends obvious attraction to an advertiser, it will be a challenge to understand these complexities and offer consistent experience across all these variables and derive optimum value from all these options.

exchange4media Staff 03-June-2013

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