Date-wise News
Shirin Johari joins TBWA\India as Creative Director

Johari will be based in Mumbai and will report to Parixit Bhattacharya, Chief Creative Officer of TBWA\India

exchange4media Staff Jul 16, 2013 6:17 PM

Red FM launches second season of 'Crime Ki Keh Ke Lenge'

In its second season, the property will focus people who turned criminals and earnestly wish to reform, but unable to get away from the stigma attached

exchange4media Staff Jul 16, 2013 10:13 AM

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Broadcaster-advertiser face-off perils industry growth

With the imminent implementation of the 10+2 ad cap, carriage fees and now, advertisers pulling out ads, broadcasters are looking at significant loss in revenues

Abid Hasan Jul 16, 2013 8:42 AM

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

IBF & TAM: Chances of one-way street strategy succeeding are low

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni Jul 16, 2013 8:01 AM

Lowe Lintas bags creative duties of OLX

The agency won the account post a multi-agency pitch. The incumbent on the brand is Saatchi & Saatchi

Twishy Jul 16, 2013 7:59 AM

MIB seeks TRAI and PCI’s views on revised FDI caps proposal

With the consultations with TRAI & PCI likely to take time, MIB has called for existing limits of FDI caps & entry routes in print & broadcasting to continue

exchange4media Staff Jul 16, 2013 7:47 AM

There is an overall upbeat mood in radio right now: Nisha Narayanan

Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM

Saloni Surti Jul 16, 2013 7:46 AM

Where do brands falter while creating the right retail experience?

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Kirloskar Brothers appoints Metigon Enterprises as its PR agency

Metigon was selected by KBL following a competitive, multi-agency pitch contested by top PR agencies of the country, including the incumbent Ketchum Sampark

exchange4media Staff Jul 16, 2013 7:41 AM

Jana Mobile receives $15 mn investment from Publicis Groupe

This is the first direct investment Publicis has made in a mobile technology start-up. Publicis Groupe Charmain & CEO Maurice Lévy will join Jana’s Board of Directors

exchange4media Staff Jul 16, 2013 7:40 AM

ET Now launches new brand campaign

The campaign 'Now is the time and ET Now is the channel' appeals viewers to make the most of the opportunities that the market presents

exchange4media Staff Jul 16, 2013 7:38 AM

Aidem Ventures bags ad sales mandate for ABN Andhrajyothy

We have a strong foothold in the local market & feel that this is the right time to expand our ad sales ops pan India, says Vemuri Radhakrishna, MD, ABN Andhrajyothy

exchange4media Staff Jul 16, 2013 7:37 AM

Hiren Pandit joins SE TransStadia

SE TransStadia has brought on board Hiren Pandit. His last stint was with GroupM

exchange4media Staff Jul 16, 2013 7:35 AM

STAR India ropes in Contract Advertising’s Juju Basu

Basu will be the Creative Communication Head for STAR India’s new business verticals, including its sports properties

exchange4media Staff Jul 16, 2013 7:33 AM

Netizens' outpouring of grief on Pran’s demise keeps social sites busy

A scan of social sites presented by LIQVD Asia shows an overwhelming buzz, with over 20,000,000 Twitter impressions within 12 hours of the veteran actor's demise

exchange4media Staff Jul 16, 2013 7:32 AM

Sixth edition of Dainik Divya Marathi launched from Akola

An intense survey preceded the Akola launch. The launch was supported by a branding campaign that announced the progress of the survey at every stage

exchange4media Staff Jul 16, 2013 7:30 AM

Trinetra Focus bags social media mandate for Samsonite & Lavie

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase II will involve establishing social shopping

exchange4media Staff Jul 16, 2013 7:28 AM

<b>Harshad Jain</b>, Business Head, Radio & Entertainment, HT Media

I am not sure about an overlap between radio and digital. Yes, there are certain advertisers who go to digital or might be more digitally inclined. However, the ratio of listeners on radio for tuning into music is far higher as compared to digital. Besides, radio is a free medium for listeners and does not have woes such as internet plans and speed and hence, garners a lot more traction and attracts a lot of advertisers.

exchange4media Staff Jul 16, 2013 12:00 AM