Date-wise News
MasterCard appoints Raja Rajamannar as CMO

Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives

exchange4media Staff Aug 28, 2013 4:18 PM

Hindustan ropes in Sunil Mutreja as Media, Mktg & Strategy Head

Prior to this, Mutreja was with Amar Ujala as Executive President. In his new role, he reports to Vivek Khanna, CEO, Hindustan

Abid Hasan Aug 28, 2013 9:20 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

Fresh content will be key for the English genre: Kevin Vaz

The growth of the genre will depend on how the channels correlate with the audiences & get more recent content, says the Biz Head, English Cluster, Star Jalsha & Jalsha Movies

Abhinav Trivedi Aug 28, 2013 8:40 AM

Titan Eye Plus expands TG to attract older consumers with latest campaign

The brand has picked up a good idea that works towards making older people feel that Titan spectacles can make them young again at an affordable price range

Twishy Aug 28, 2013 8:08 AM

Ogilvy & Mather bags creative duties of Navbharat Times

Confirming the news to exchange4media, the brand shared that it was in talks with O&M and there wasn't any multi-agency pitch

Twishy Aug 28, 2013 8:05 AM

What Google Hindi Handwriting means for brands?

exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool

Saloni Surti Aug 28, 2013 8:03 AM

Aaj Tak Care Awards honour corporate houses for CSR activities

Mahindra & Mahindra, The Lemon Tree Hotel Company and Aamir Khan are among the award winners this year

exchange4media Staff Aug 28, 2013 8:01 AM

TRAI extends deadline for responses on distribution consultation paper

The regulator had earlier asked stakeholders to respond by August 27, but has pushed the deadline to September 3

Abhinav Trivedi Aug 28, 2013 7:59 AM

"Ideas rooted in human behaviour can work in any time length"

Celebrated adman Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide, analyses how the short format ad compares to the average 30-seconder or longer ads

exchange4media Staff Aug 28, 2013 7:58 AM

Hindustan ropes in Sunil Mutreja as Media, Mktg & Strategy Head

Prior to this, Mutreja was with Amar Ujala as Executive President. In his new role, he reports to Vivek Khanna, CEO, Hindustan

Abid Hasan Aug 28, 2013 7:52 AM

e4m

This is the eighth edition of the English daily after New Delhi, Mumbai, Pune, Lucknow, Chandigarh, Ahmedabad & Kolkata.

exchange4media Staff Aug 28, 2013 7:50 AM

e4m

Gupta will continue as Group Editor-In-Chief. Meanwhile, Varghese returns to The Indian Express Group’s fold as the new CEO

exchange4media Staff Aug 28, 2013 7:48 AM

e4m

Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever

exchange4media Staff Aug 28, 2013 7:47 AM

Madhumita Dutta, Chief – Marketing, Pantaloons

‘Wait and watch’ is a preferred route that most Indian marketers adopt, which leads to postponing investment in digital marketing. Secondly, it also involves the ‘traditional mindset’, which results in lack of confidence in emerging technologies and fear that the investments may not pay off.

exchange4media Staff Aug 28, 2013 12:00 AM