Date-wise News
Star Plus launches Mahabharat; aims to engage youth with the epic

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan Sep 9, 2013 8:56 AM

"Mobile media can turn consumers into brand ambassadors"

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

The Newshour with Flipkart!

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

MMA partners with GroupM through Madhouse

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Vivid: Media hails 'rock star economist' as Rajan checks in

RBI Chief Raghuram Rajan has said that he has no magic wand but will deal with the country's challenges one at a time. Only time will tell if he can deliver growth even while reining in inflation, says Annurag Batra of exchange4media

Annurag Batra Sep 9, 2013 8:01 AM

Channels seek divine intervention; mythological shows make a comeback

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi Sep 9, 2013 7:58 AM

Use activation as a tool to identify the core of communication, say experts

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti Sep 9, 2013 7:49 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Radio players celebrate Ganeshotsav with recurring properties

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti Sep 9, 2013 7:47 AM

NewsX augments leadership team with key appointments

Rahul Shivshankar and Diptosh Majumdar join the NewsX team as Managing Editors, while Raktim Das has been roped in as President

exchange4media Staff Sep 9, 2013 7:45 AM

MediaMate Advertising adds four new businesses to its kitty

The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport

Priyanka Nair Sep 9, 2013 7:44 AM