Date-wise News

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan 09-September-2013

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma 09-September-2013

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy 09-September-2013

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff 09-September-2013

RBI Chief Raghuram Rajan has said that he has no magic wand but will deal with the country's challenges one at a time. Only time will tell if he can deliver growth even while reining in inflation, says Annurag Batra of exchange4media

Annurag Batra 09-September-2013

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi 09-September-2013

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti 09-September-2013

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti 09-September-2013

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti 09-September-2013

Rahul Shivshankar and Diptosh Majumdar join the NewsX team as Managing Editors, while Raktim Das has been roped in as President

exchange4media Staff 09-September-2013

The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport

Priyanka Nair 09-September-2013

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