Date-wise News
Star Plus launches Mahabharat; aims to engage youth with the epic?blur=25

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan Sep 9, 2013 8:56 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

The Newshour with Flipkart!?blur=25

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

MMA partners with GroupM through Madhouse?blur=25

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Vivid: Media hails 'rock star economist' as Rajan checks in?blur=25

RBI Chief Raghuram Rajan has said that he has no magic wand but will deal with the country's challenges one at a time. Only time will tell if he can deliver growth even while reining in inflation, says Annurag Batra of exchange4media

Annurag Batra Sep 9, 2013 8:01 AM

Channels seek divine intervention; mythological shows make a comeback?blur=25

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi Sep 9, 2013 7:58 AM

Use activation as a tool to identify the core of communication, say experts?blur=25

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

Saloni Surti Sep 9, 2013 7:49 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals?blur=25

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

Radio players celebrate Ganeshotsav with recurring properties?blur=25

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti Sep 9, 2013 7:47 AM

NewsX augments leadership team with key appointments?blur=25

Rahul Shivshankar and Diptosh Majumdar join the NewsX team as Managing Editors, while Raktim Das has been roped in as President

exchange4media Staff Sep 9, 2013 7:45 AM

MediaMate Advertising adds four new businesses to its kitty?blur=25

The agency has recently won multiple creative accounts for various state-specific clients - State Bank of Travancore, Kerala Tourism, Coir Board & Cochin International Airport

Priyanka Nair Sep 9, 2013 7:44 AM