Date-wise News
Guest Column: Mobile + Social + Video - An all-new formula for viral mktg?blur=25

Even as technology evolves, the basics remain the same – understand your customers and develop an emotional connect with them, says Vinish Kathuria, Business Head, Digital Quotient

Vinish Kathuria Aug 9, 2013 12:32 PM

Mobile technology redefines retail dynamics?blur=25

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 9:32 AM

Govt cancels permissions of 71 TV channels?blur=25

The permissions have been cancelled due to reasons ranging from non-operationalisation, non-submission of performance bank guarantee to surrender of permission, says I&B Minister Manish Tewari

exchange4media Staff Aug 9, 2013 9:10 AM

dna launches weekly graphic novel, 'Rana'?blur=25

'Rana' is an initiative to build destination readership. The weekly graphic novel will be unveiled on dna’s August 11 edition & will feature every Sunday in the paper

exchange4media Staff Aug 9, 2013 8:23 AM

Vodafone is title sponsor for inaugural Indian Badminton League 2013?blur=25

The $1-million Indian Badminton League is set to launch on August 14 & will feature will feature six franchises. The finals will be played in Mumbai on August 31

exchange4media Staff Aug 9, 2013 8:15 AM

Perk up your week with Bang in the Middle?blur=25

Do you want to kick Monday in the nuts? BITM sure knows how to beat the blues. Here’s a set of quirky print ads from the agency that will make you fall in love with weekdays

Twishy Aug 9, 2013 8:14 AM

Mobile technology redefines retail dynamics?blur=25

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 8:12 AM

Star Plus stays at the top; Sab TV displaces Sony at number 4?blur=25

As per TVT ratings data sourced from TAM subscribers for Week 31, Star Plus recorded gross TVT of 506 mn. Sab TV overtook Sony TV, with the former reaping gross TVT of 321 mn and the latter of 320 mn

Abhinav Trivedi Aug 9, 2013 8:10 AM

Marathi market has immense scope: Markand Adhikari?blur=25

Sri Adhikari Brothers Television Network has launched its first Marathi music & comedy channel 'Maiboli'. "Marathi market has a regional appeal," says the Vice Chairman & MD

Abhinav Trivedi Aug 9, 2013 8:09 AM

Now Facebook introduces Twitter's 'trends' feature?blur=25

Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB

Priyanka Nair Aug 9, 2013 8:08 AM

Zee launches new movie channel '&Pictures'?blur=25

The new channel is slated to go on-air on Aug 18. It is primarily targeted at the youth; will offer a new experience by bringing viewers closer to their favourite movie stars

Abhinav Trivedi Aug 9, 2013 8:06 AM

Star Sports ropes in Dhoni to promote Barclays Premier League soccer?blur=25

Dhoni will invite sports fans to 'Join the Game' in an integrated marketing campaign, which commences next week. The campaign will have a strong on-air & digital media thrust

exchange4media Staff Aug 9, 2013 8:05 AM

Media brands look to Bollywood blockbusters to establish brand proposition?blur=25

In-film brand integration has been acting as a catalyst for instant recognition of the brand at the point of purchase, thus increasing visibility and recall

exchange4media Staff Aug 9, 2013 8:03 AM

Avoid tactical errors in digital marketing: Simon Clift?blur=25

Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League

Saloni Surti Aug 9, 2013 8:02 AM

Prashanth Challapalli appointed as Head of iContract?blur=25

Contract Advertising has appointed Challapalli as Senior VP & General Manager, iContract. Challapalli had recently quit as Business Head of Jack in the Box Worldwide

exchange4media Staff Aug 9, 2013 8:00 AM

LG Electronics formally announces handing over media business to Havas?blur=25

Havas Media Group has been named the primary media partner following an open, competitive review. The Group will oversee LG Electronics’ media business in over 60 countries

exchange4media Staff Aug 9, 2013 7:59 AM

John Sheehy, President of Global Operations, Starcom MediaVest Group?blur=25

The market growth for India is going to be 8-9 per cent, which is consistent with last year. We see ourselves being ahead of that by two times… In the coming year, you can expect more change, more dynamic partnerships, more ideas, experience, automations, and addressability from us.

exchange4media Staff Aug 9, 2013 12:00 AM