Vodafone is title sponsor for inaugural Indian Badminton League 2013

The $1-million Indian Badminton League is set to launch on August 14 & will feature will feature six franchises. The finals will be played in Mumbai on August 31

e4m by exchange4media Staff
Updated: Aug 9, 2013 8:15 AM
Vodafone is title sponsor for inaugural Indian Badminton League 2013

Vodafone India is the title sponsor for Indian Badminton League (IBL) 2013. The $1-million Indian Badminton League is set to launch on August 14.

Speaking on the association, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone has a strong association with sports in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”

Ashish Chadha, CEO, Sporty Solutionz, the commercial partner for IBL, added here, “This association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. Vodafone India’s support will be a key factor to the success of IBL.”

“We look forward to a strong and successful association. Vodafone’s presence will add goodwill to the League,” said Dr Akhilesh Das Gupta, President, Badminton Association of India and MP.

The IBL 2013 will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches on Star Sports 2 and ESPN. The finals will be played in Mumbai on August 31.
 

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