Date-wise News
"Content is the king, platform is secondary"

All screens create brand communication singling out audiences, but basics remain the same, say industry experts

Abhinav Trivedi May 30, 2013 11:14 PM

Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva

The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says

Priyanka Mehra May 30, 2013 8:27 PM

Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva

The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says

Priyanka Mehra May 30, 2013 8:27 PM

Channels fail to attract new viewers on ad blackout days

As per media ratings, all the leading shows have recorded either poor or below average ratings for the May 1 & 2 period, when no ads based on gross billings were aired

Abid Hasan May 30, 2013 8:24 PM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM

Usha Sewing Machine scouts for creative agencies

The multi-agency pitch will take place in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather

Twishy May 30, 2013 8:03 PM

IndiaCast assigns digital duties to Tangerine Digital

Tangerine will be responsible for curating & packaging all VOD content of IndiaCast with stringent turnaround time for publishing of episodic videos

exchange4media Staff May 30, 2013 8:01 PM

Video: We are not an agency in a hurry – Prasoon Joshi

Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...

Priyanka Mehra May 30, 2013 7:58 PM

Isobar India appoints Nilesh Pathak as CTO

Pathak’s appointment is in keeping with the technology thrust of the company. He moves from JP Morgan, where he was Vice President

exchange4media Staff May 30, 2013 7:52 PM

Yahoo - Tumblr: Digital fit or mismatch?

In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way

Saloni Surti May 30, 2013 7:51 PM

Is digital music streaming a threat to FM radio?

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

"Balance head and heart - that's key in marketing"

From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras

Simran Sabherwal May 30, 2013 7:48 PM

Oxygen Communications bags creative duties of Neo Milk Products

Delhi-based Oxygen has bagged the creative mandate following a multi-agency pitch; account size is pegged at Rs 15 cr for the first year

Twishy May 30, 2013 6:11 PM