Video: We are not an agency in a hurry – Prasoon Joshi
Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...
The McCann Worldgroup has had an interesting year so far, with the acquisition of End To End Marketing Solutions to strengthening the data capabilities of the agency, significant account wins such as Mumbai Indians and Intel, as well as awards at both, international and local forums. The Western Union campaign seems to have worked like a lucky charm for the agency, bagging a total of 13 awards this year.
Prasoon Joshi, Executive Chairman and CEO India and President South Asia, McCann Worldgroup shares his views on what is it that worked for the agency.
The agency has seen a fair bit of organic and inorganic growth, despite the economic scenario not being that great. Clients doing well and increasing their spends has worked well for the agency, he shared.
Joshi feels the balance of recognition, which acts as a morale booster, and work on various clients such as Stayfree, Perfetti, and Coke have held the agency in good stead.
“I always want to reflect the success of my clients. We are not independent of them; for e.g., if a Britannia or a Good-Day does well, McCann does well. We want to live in that reflected glory. I have a great team in place. We have a great new management in McCann Worldgroup Worldwide who is very committed. Harris Diamond (Chairman and CEO of McCann Worldgroup) has a vision which is very solid and growth-oriented. We have Gustavo Martinez (President, Europe and Asia, McCann Worldgroup and a member of the office of the Chairman for McCann Worldgroup) who handles all the markets in Asia and Europe. He is great business mind, who is also a great addition to the team. McCann India has a lot of support internationally,” shared Joshi.
Joshi feels McCann India has been following its usual path of going slow and steady, with a view that building abilities internally for clients is better than buying them externally, but an exception is made only when the agency feels the acquisition truly enhances the inherent strengths and capabilities of the agency.
“We are an agency that is not in a hurry; we are here for the long-term. We partner clients for the long-term. I don’t like short-term associations as I don’t believe in fly-by-night one project i.e. the make-money-and-get-out way of working,” Joshi concluded.
To know more on what Joshi had to say, watch video
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