Date-wise News
Cannes Lions & Deluxe joins hands for Young Lions Masters Series

Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series

exchange4media Staff Jun 13, 2013 6:44 PM

AdIQuity launches Geo Sense to enhance advertiser targeting options

Geo Sense enables mobile advertisers to reach audiences with geo targeted communication and define areas through radial targeting

Deepa Balasubramanian Jun 13, 2013 6:19 PM

FB follows Twitter, introduces hashtags

Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks

Priyanka Nair Jun 13, 2013 3:03 PM

TAM Ratings Row: Broadcasters brace for revenue impact

With broadcasters pulling out of TAM, experts stress there is need to decide on the parameters to bring advertisers on board as there is no substitute currency

Abid Hasan & Priyanka Mehra Jun 13, 2013 1:44 PM

Cannes Lions to launch Lions Health in 2014

The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability

exchange4media Staff Jun 13, 2013 10:41 AM

Cannes Lions to launch Lions Health in 2014

The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability

exchange4media Staff Jun 13, 2013 10:41 AM

Online video ads gaining popularity amongst advertisers

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

GroupM supports Cannes Young Lions Programme

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff Jun 13, 2013 10:17 AM

TAM Ratings Row: Now, Sri Adhikari Brothers pulls out of TAM ratings

TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings

Priyanka Mehra Jun 13, 2013 9:47 AM

TAM Ratings Row: Is unsubscription a move to counter 10+2 losses?

Media planners & industry experts highlight the possibility of unsubscribing TAM as a counter to losses channels might incur from TRAI’s ad cap regulation

Abhinav Trivedi Jun 13, 2013 9:47 AM

Satish Menon joins Valuable Group as CEO, Caravan Talkies

Menon had recently quit as CEO of Sports18 after a stint of more than five years. Caravan Talkies brings the theatre experience to rural markets through mobile vans

Priyanka Mehra Jun 13, 2013 9:15 AM

Kaushik Ghosh appointed as Business Head, ET Now & Times Now

Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels

exchange4media Staff Jun 13, 2013 9:14 AM

Hindi GECs losing their taste for crime

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

"India still has a way to go before a common OOH currency"

The sheer diversity of India’s geographical spread & dynamics of the industry make it extremely difficult to have one, says Mediascope Publicitas’ Robin Carruthers

exchange4media Staff Jun 13, 2013 9:12 AM

Cannes Lions & Deluxe joins hands for Young Lions Masters Series

Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series

exchange4media Staff Jun 13, 2013 7:43 AM