Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series

exchange4media Staff Jun 13, 2013 6:44 PM

Geo Sense enables mobile advertisers to reach audiences with geo targeted communication and define areas through radial targeting

Deepa Balasubramanian Jun 13, 2013 6:19 PM

Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks

Priyanka Nair Jun 13, 2013 3:03 PM

With broadcasters pulling out of TAM, experts stress there is need to decide on the parameters to bring advertisers on board as there is no substitute currency

Abid Hasan & Priyanka Mehra Jun 13, 2013 1:44 PM

The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability

exchange4media Staff Jun 13, 2013 10:41 AM

The new two-day independent festival and awards will celebrate creative communications in healthcare, wellness and sustainability

exchange4media Staff Jun 13, 2013 10:41 AM

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

Young Lions showcases the best up and coming talent in the world. Maxus, MEC, MediaCom & Mindshare are actively participating in this programme

exchange4media Staff Jun 13, 2013 10:17 AM

TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings

Priyanka Mehra Jun 13, 2013 9:47 AM

Media planners & industry experts highlight the possibility of unsubscribing TAM as a counter to losses channels might incur from TRAI’s ad cap regulation

Abhinav Trivedi Jun 13, 2013 9:47 AM

Menon had recently quit as CEO of Sports18 after a stint of more than five years. Caravan Talkies brings the theatre experience to rural markets through mobile vans

Priyanka Mehra Jun 13, 2013 9:15 AM

Ghosh will lead and drive the revenue and brand initiatives and have a P&L responsibility for the two English news channels

exchange4media Staff Jun 13, 2013 9:14 AM

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

The sheer diversity of India’s geographical spread & dynamics of the industry make it extremely difficult to have one, says Mediascope Publicitas’ Robin Carruthers

exchange4media Staff Jun 13, 2013 9:12 AM

Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series

exchange4media Staff Jun 13, 2013 7:43 AM