Date-wise News
Guest Column: "Pay attention to what your potential users pay attention to"

Change in medium also means a shift in how we consume, and it is worth understanding how this new world order is rewiring our habits, says Dr Sai Gaddam, Founder, Kernel Insights

Sai Gaddam Sep 6, 2013 4:32 PM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

Moneka Khurana turns digital consultant and trainer

Khurana started her career in early days of digital in 2001. She has worked with organisations such as Intercept, DraftFCB+Ulka and Quasar

exchange4media Staff Sep 6, 2013 10:21 AM

Taproot India wins creative duties of Birla Sun Life Insurance

Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India

Priyanka Mehra Sep 6, 2013 10:18 AM

Mobile advertising draws heavily from display techniques: Experts

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Taproot India wins creative duties of Birla Sun Life Insurance

Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.

Priyanka Mehra Sep 6, 2013 9:10 AM

Moneka Khurana turns digital consultant and trainer

Khurana started her career in early days of digital in 2001. She has worked with organisations such as Intercept, DraftFCB+Ulka and Quasar

exchange4media Staff Sep 6, 2013 8:34 AM

Mobile advertising draws heavily from display techniques: Experts

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

Growth in cashless transactions by 5% can save the country Rs 500 cr annually

Almost 96% of all transactions in the country are conducted in cash and the repercussions are felt by individuals, businesses, the Govt & the nation as a whole, says industry study

exchange4media Staff Sep 6, 2013 8:04 AM

YouTube rides on video content demand; launches comedy week

The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media

Saloni Surti Sep 6, 2013 7:58 AM

Digitisation & need for 'flanking' lead to spurt in new channel launches

Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts

Abhinav Trivedi Sep 6, 2013 7:57 AM

Lakme ups the glam quotient on social for its Fashion Week

From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week

Priyanka Nair Sep 6, 2013 7:51 AM

Brands create connect through teacher-student ties this Teachers' Day

Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements

Saloni Surti Sep 6, 2013 7:49 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Top four channels gain viewership in Week 35

Star Plus, Colors, Zee TV and Sab TV have reported gains in viewership in Week 35 as per the ratings data sourced from TAM subscribers. Meanwhile, Sony moves up to fifth position in rankings of GECs

exchange4media Staff Sep 6, 2013 7:45 AM

Sri Adhikari Brothers launches comedy channel on YouTube

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 6, 2013 7:43 AM

Willem Woudenberg, Founder & CEO, Brand Dialogue

Indian design and retail must prepare for the new age, where the quality and line of products, the presentation of shops and the role of technology are becoming highly influential. Design and branding will be of enormous help in creating greater impact and brand loyalty of customers.

exchange4media Staff Sep 6, 2013 12:00 AM