Authors
In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry
Rashi Bisaria 30-September-2016
As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it
In his keynote address at Pitch Top 50 Brands, Batra, CEO of OLX talked about why Indian brands were looking toward cause-related marketing now and said, "We have moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter..."
At the unveiling of Pitch Top 50 Brands, Railway Minister Suresh Prabhu, who was the gala's Chief Guest, spoke about brand building, strengthening Brand India, transforming and monetising Indian Railways and more...
At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH
Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win
Rashi Bisaria 19-February-2015
In his keynote address at exchange4media's NewsNext 2015, Amroliwala, Presenter-Global, BBC World News throws light on the changing face of news reporting, stressing on the need for innovation and change
Rashi Bisaria 02-February-2015
Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...
Rashi Bisaria 26-December-2014
Kayoko Nidsaid, Head of Marketing, Al Jazeera English (AJE) talks about the campaign, the DNA of the channel and why India is an important market for the network
Rashi Bisaria 13-December-2014
Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform
Rashi Bisaria 12-December-2014
Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform
Rashi Bisaria 12-December-2014
Jhunjhunwala, COO, Indian Operations, BBC Global News talks about Brand BBC, its differentiating factors, its increasing importance in the Indian market and its innovation in content
Rashi Bisaria 28-November-2014
Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium
Rashi Bisaria 24-November-2014
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
Rashi Bisaria 21-November-2014
The CEO and MD of HUL underlined the importance of responsible capitalism in his keynote at the Porter Prize event organised by the Indian Council of Competitiveness in partnership with exchange4media
Rashi Bisaria 30-September-2014
10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink
Rashi Bisaria 22-September-2014
Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets
Rashi Bisaria 09-September-2014
Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'
Rashi Bisaria 08-September-2014
The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms, says CNN International’s Becky Anderson
With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India
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