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Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world' ?blur=25

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

The opportunity for PR practitioners is to be trusted advisors to clients: Jim James?blur=25

As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it

Rashi Bisaria Aug 29, 2015 8:13 AM

Associating with a cause has to link back to your core philosophy: Amarjit Batra?blur=25

In his keynote address at Pitch Top 50 Brands, Batra, CEO of OLX talked about why Indian brands were looking toward cause-related marketing now and said, "We have moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter..."

Rashi Bisaria Aug 14, 2015 8:09 AM

Any Brand we build in the country will be subordinate to Brand India:  Suresh Prabhu?blur=25

At the unveiling of Pitch Top 50 Brands, Railway Minister Suresh Prabhu, who was the gala's Chief Guest, spoke about brand building, strengthening Brand India, transforming and monetising Indian Railways and more...

Rashi Bisaria Aug 14, 2015 8:04 AM

Is Digital OOH in India exciting marketers enough??blur=25

At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH

Rashi Bisaria Mar 30, 2015 8:29 AM

Arvind's single-minded pursuit of victory helped AAP win: Ashutosh Gupta?blur=25

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria Feb 19, 2015 8:52 AM

BBC has managed to stay relevant by innovating: Matthew Amroliwala?blur=25

In his keynote address at exchange4media's NewsNext 2015, Amroliwala, Presenter-Global, BBC World News throws light on the changing face of news reporting, stressing on the need for innovation and change

Rashi Bisaria Feb 2, 2015 8:57 AM

We are the filters for social media and citizen journalism: Andrew Stevens?blur=25

Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...

Rashi Bisaria Dec 26, 2014 8:12 AM

Al Jazeera positions itself as the narrator of human stories through its global campaign?blur=25

Kayoko Nidsaid, Head of Marketing, Al Jazeera English (AJE) talks about the campaign, the DNA of the channel and why India is an important market for the network

Rashi Bisaria Dec 13, 2014 10:50 AM

TV News will soon be consumed on non-linear digital devices: Raghav Bahl?blur=25

Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform

Rashi Bisaria Dec 12, 2014 10:34 AM

TV News will soon be consumed on non-linear digital devices: Raghav Bahl?blur=25

Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform

Rashi Bisaria Dec 12, 2014 8:42 AM

BBC is the most re-tweeted news source on Twitter: Naveen Jhunjhunwala?blur=25

Jhunjhunwala, COO, Indian Operations, BBC Global News talks about Brand BBC, its differentiating factors, its increasing importance in the Indian market and its innovation in content

Rashi Bisaria Nov 28, 2014 9:29 AM

Businessworld becomes the first magazine in India to introduce augmented reality?blur=25

Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium

Rashi Bisaria Nov 24, 2014 8:37 AM

62% shoppers dissatisfied with their online shopping experience?blur=25

67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online

Rashi Bisaria Nov 21, 2014 8:15 AM

Business should be governed by conscience: Sanjiv Mehta?blur=25

The CEO and MD of HUL underlined the importance of responsible capitalism in his keynote at the Porter Prize event organised by the Indian Council of Competitiveness in partnership with exchange4media

Rashi Bisaria Sep 30, 2014 8:19 AM

Coke pops open Zero for Indian men?blur=25

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink

Rashi Bisaria Sep 22, 2014 8:09 AM

Are brands ready for the big challenge from small towns??blur=25

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

"The world has gone digital & the question is where do we go in this digital world?"?blur=25

The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms, says CNN International’s Becky Anderson

Rashi Bisaria Jun 28, 2014 11:42 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM