Back Alley is a not for profit bi-annual sale that recycles fashion and other products. All the proceeds & unsold items are then donated to NGOs twice a year

exchange4media Staff Oct 5, 2013 10:40 AM

Engagement – from running contests, quizzes in the early years, to events, workshops & social media – has given ‘Aval Vikatan’ various ways to interact with the readers

Deepa Balasubramanian Oct 5, 2013 10:16 AM

As Boring Brands celebrates its fourth anniversary, the agency is looking to evolve in the digital & mobile medium & offer a stronger suit of solutions to start-ups

Deepa Balasubramanian Oct 5, 2013 9:54 AM

The two industry veterans were honoured at a black tie dinner to celebrate the International Advertising Association’s (IAA) 75th Anniversary in London

exchange4media Staff Oct 5, 2013 9:24 AM

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Oct 5, 2013 8:39 AM

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, says Jim Elms, Global CEO, Initiative

Rashi Bisaria Oct 5, 2013 8:34 AM

Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership

Abhinav Trivedi Oct 5, 2013 8:20 AM