Date-wise News
Dalmia Continental launches India's first interactive video for Hudson Canola Oil

'Cooking with Love' YouTube video in association with Drizzlin Media allows viewers to take decisions for the protagonist and thus reach a conclusion of their choice

exchange4media Staff May 22, 2014 5:09 PM

MTV returns with season 3 of social road trip show, Nano Drive with MTV

The selected teams will drive through their respective zones exploring unheard of locations for 21 days and will receive a shoestring budget to plan everything

exchange4media Staff May 22, 2014 3:53 PM

Youth Quotient: WhatsApp is an inspiring rags-to-riches story :Kirtan Mankad

Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely

Abhinn Shreshtha May 22, 2014 3:43 PM

Mindshare appoints Vinod Thadani as Chief Digital Officer, South Asia

Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the agency. He joins in from Madhouse India, where he was CEO

exchange4media Staff May 22, 2014 3:30 PM

Sony Six unveils FIFA WC campaign, to monetise property strongly

Capitalising on the growing number of football fans in India, the broadcaster is eyeing a range of youth male-oriented sponsors. The sponsorship cost ranges between Rs 4 cr and Rs 18 cr for entry level to presenting sponsor

Abhinav Trivedi May 22, 2014 9:31 AM

Auto sector set to see boost in media spends

The auto sector expects key reforms from the new Govt, which coupled with new model launches, is likely to drive media spends towards mass media properties

Abhinav Trivedi May 22, 2014 9:20 AM

Indian journalists' expulsion test India-Pak ties

The expulsion of two Indian journalists from Pakistan has once again brought to the fore the difficult relations between the two nations and has elicited sharp response from scribes in India

Abhishek Mehrotra May 22, 2014 9:04 AM

We are now being thought of as a marketing platform: Kirthiga Reddy

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

Mayank Bhayana from Bengaluru emerges as 'All Star' winner at Portfolio Night

Bhayana will be flown to New York to take part in a week-long creative challenge. The evening saw a turnout of 75 young creative aspirants who presented their work to top 25 creative directors

exchange4media Staff May 22, 2014 8:30 AM

Unilever's New Sunlight Living Challenge paves the way to reducing water usage

Participating in the challenge, a group of 10 families from across Mumbai will try to live sustainably by reducing unnecessary water usage

exchange4media Staff May 22, 2014 8:03 AM

Arun Jaitley, Sushma Swaraj, Rajnath Singh and Amit Shah form the dream cabinet

Twitter users vouchsafe for NDA leaders they favour to take over key ministries of Home Affairs, External Affairs, Defense, Finance and Law

Abhinn Shreshtha May 22, 2014 8:01 AM

9XM reinvents itself with a new snappy look and viewing experience

9XM will up the music viewing experience with an all new look emphasising on a super large video area, enhanced audio quality and brighter bolder vibrant colours

exchange4media Staff May 22, 2014 7:58 AM

ZEE FY14 consolidated revenues up at Rs 44.2 bn; ad revenues up 21%

ZEE's consolidated operating profit for the year stood at Rs 12,043 million, recording a growth of 26.2 per cent. Profit after tax for the year stood at Rs 8,900 million

exchange4media Staff May 22, 2014 7:57 AM

Havas acquires London-based full-service digital agency Work Club

The agency currently employs 100 full-time staff and its revenue has grown to £6 million. Its clients include PernodRicard, Walmart / Asda, Coca-Cola, Iglo, Sony and Heineken

exchange4media Staff May 22, 2014 7:55 AM

Laqshya Media Group appoints Sai Nagesh as CEO for Laqshya Advertising

Nagesh has also been given the responsibility of heading strategy for the group as the Chief Strategy Officer. His last assignment was as CMO for bedbathmore.com

exchange4media Staff May 22, 2014 7:53 AM

Cyriac Mathew turns entrepreneur, launches [media] accelerate

[media] accelerate is a boutique business consultancy that will advise media houses & allied businesses in enhancing reach, revenue & ROI. Mathew was earlier COO & Publisher of Mid-Day Group

exchange4media Staff May 22, 2014 7:51 AM

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