Cyriac Mathew turns entrepreneur, launches [media] accelerate

[media] accelerate is a boutique business consultancy that will advise media houses & allied businesses in enhancing reach, revenue & ROI. Mathew was earlier COO & Publisher of Mid-Day Group

e4m by exchange4media Staff
Updated: May 22, 2014 7:51 AM
Cyriac Mathew turns entrepreneur, launches [media] accelerate

After spending close to three decades in the publishing business, Cyriac Mathew has set up [media] accelerate, a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI.

Mathew and his team will work with media organisations and corporates to bring down publishing expenses, across genres, including B2B, B2C, C2C and even in-house magazines. [media] accelerate will empanel multiple small and medium publications and bring them the benefit of economies of scale. It will also undertake printing, distribution, and vendor management.

Mathew areas of expertise span across publishing, ad sales, distribution, marketing, accounts and purchasing. As COO and Publisher of Mid-Day Group of Publications, he had helped launch new editions and expand into new territories.

[media] accelerate will also collaborate with corporates on behalf of media houses to bring printing contracts to utilise non-prime time printing slots. It will help launch publications with services ranging from title clearance to recruitment to launch activities across various functions.

The consultancy will undertake revenue generation responsibilities for medium and small publications and radio stations in Mumbai, Delhi, Bangalore, Chennai, Kolkata and Ahmedabad in the first phase and expand to other cities in the next step of evolution.

The biggest challenge publications face currently is quality of readership, considering multiple subscription schemes. These schemes provide opportunities for revenue leakages and the temptation to dump copies. [media] accelerate will help publishers conduct physical audits on a regular basis and report on the quality of readership. 

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