In the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Life OK stepped up to no.5 pushing Sony SAB to acquire the sixth spot. In the rural markets, Zee Anmol continued to lead followed by Star Utsav at no.2 and Sony Pal at no.3. Zee TV stepped up to no.5 while Star Plus slipped a spot to acquire the sixth rank
People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of upscaling it, getting every single guy onto Facebook and Twitter. What we realised is that we need to get some of that magic, some of that dynamics of social media back into radio.