Date-wise News
Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff Sep 30, 2016 10:36 PM

Budweiser India assigns PR mandate to GolinOpinion

GolinOpinion will be responsible for leveraging Budweiser’s brand positioning in India as the leader in creating authentic experiences for its consumers

exchange4media Staff Sep 30, 2016 4:25 PM

Star Plus, Zee Anmol firm at top spot in urban, rural markets respectively in week 38

In the urban markets, Star Plus, Colors and Zee TV held on to the top three spots. Life OK stepped up to no.5 pushing Sony SAB to acquire the sixth spot. In the rural markets, Zee Anmol continued to lead followed by Star Utsav at no.2 and Sony Pal at no.3. Zee TV stepped up to no.5 while Star Plus slipped a spot to acquire the sixth rank

exchange4media Staff Sep 30, 2016 1:32 PM

LIQVD ASIA bags digital duties of Stylam Industries

LIQVD ASIA will manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the client

exchange4media Staff Sep 30, 2016 12:36 PM

Arre announces partnership with SonyLIV

The partnership, which will enable SonyLIV users to watch Arré’s latest web series on its web and mobile platforms, will also see its entire video content library available as a part of SonyLIV’s extensive catalogue in due course

exchange4media Staff Sep 30, 2016 11:36 AM

Wallace Pharma assigns digital mandate to Rage Communications for VitBits

The chewable multivitamin jelly brand intends to partner with mothers to raise healthy children

exchange4media Staff Sep 30, 2016 11:34 AM

ZEEL forays into radio, acquires UAE's radio station Hum 106.2 FM

Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Radio with the acquisition of UAE’s radio station, Hum 106.2 FM

exchange4media Staff Sep 30, 2016 11:31 AM

BTVI's 'The Auto Show' completes 1 year

The channel’s anniversary special will mark its celebration with an exclusive review of Porsche’s latest luxury saloon sports car – Porsche 718 Cayman

exchange4media Staff Sep 30, 2016 11:27 AM

Maxus retains Pernod Ricard AOR in India

The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka

exchange4media Staff Sep 30, 2016 9:39 AM

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

Tie-up with Zirca aimed at accelerating revenues: James Leaver, Mail Online

Zirca, the digital solutions company, will sell advertising for Mail Online across India

Saif Ahmad Khan Sep 30, 2016 8:25 AM

Education e-commerce startup Fastudent announces pre-series A fund raiser

Fastudent provides education supplies by helping institutes to create their own customised virtual shops offering school approved products

exchange4media Staff Sep 30, 2016 8:14 AM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

MakeMyTrip's five-week long festive campaign with Alia Bhatt-Ranveer Singh goes live today

Will promote the new ‘Pay at Checkout’ feature to allay consumer reluctance while paying beforehand for hotel booking

exchange4media Staff Sep 30, 2016 8:10 AM

Quick Heal appoints Vijay Mhaskar as COO

Mhaskar will spearhead Quick Heal and also its enterprise security solutions brand, Seqrite

exchange4media Staff Sep 30, 2016 8:08 AM

Less than 1% transactions are made in India through digital financial platforms: McKinsey Report

A study by McKinsey shows that digital finance could be the way forward for developing country and India could reap benefits out of it

exchange4media Staff Sep 30, 2016 8:05 AM

We want Voot Kids to be the default digital platform for kids: Gaurav Gandhi, Viacom 18 Digital Ventures

Voot has rolled out a marketing campaign specifically for Voot Kids with an aim to make it a default destination for kids

exchange4media Staff Sep 30, 2016 8:03 AM

People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of upscaling it, getting every single guy onto Facebook and Twitter. What we realised is that we need to get some of that magic, some of that dynamics of social media back into radio.

exchange4media Staff Sep 30, 2016 12:00 AM