Date-wise News
Microsoft unveils first look of new MSN in India

Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help users do more

exchange4media Staff Sep 8, 2014 5:56 PM

12-minute ad cap on free-to-air TV channels may be lifted

The Ministry of the Information and Broadcasting plans to do away with the existing 12-minute ad cap on free-to-air TV channels, as per media reports. These include news channels as well as non-news channels

exchange4media Staff Sep 8, 2014 10:17 AM

Agency honchos set eyes on the 'future of marketing'

GroupM's CVL Srinivas, Lowe's Joseph George, SapientNitro's K V Sridhar & Taproot's Santosh Padhi share their views on the relevance of Conclave's theme, 'Marketing:

exchange4media Staff Sep 8, 2014 9:20 AM

Bigg Boss season 8 with aviation theme to take off on Colors

Snapdeal has come on board as presenting sponsor. Other sponsors include Oppo Mobiles, Maruti Suzuki, Garnier Men, TVS Motors and Cardekho.com

exchange4media Staff Sep 8, 2014 8:54 AM

Guest Column: Think The ALS Ice Bucket Challenge Is Wise? You're Wrong

The campaign has only served to increase traffic on YouTube, not create awareness about the disease or raise funds for ALS, says Tom Cyrus, Marketing Strategist

Tom Cyrus Sep 8, 2014 8:43 AM

Kingfisher's liquor business takes flight in the digital domain

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

E-commerce leads ad spend boom, says ASSOCHAM report

With an increase of 30 per cent in spends this festive season, corporates are hoping for a commensurate rise in their sales

exchange4media Staff Sep 8, 2014 7:57 AM

Search and display ads continue to command high ad spends

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

Ankur Singh Sep 8, 2014 7:52 AM

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM