Authors

Tom Cyrus
guestcolumn@exchange4media.com @Tom Cyrus

Guest Column: Apple, the loser of the next round of Branding and Strategy

Guest Column: Apple, the loser of the next round of Branding and Strategy?blur=25

Apple has decided to make a hue and cry with a temporary increased market share than working more and reconsidering its branding plans. It has, nevertheless, forgotten that companies which roar loudly today will moan in stealth tomorrow!

Tom Cyrus Jan 27, 2015 8:06 AM

Guest Column: Good names sell better, Good names survive better!

Guest Column: Good names sell better, Good names survive better!?blur=25

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Tom Cyrus Sep 15, 2014 9:43 AM

Guest Column: Good names sell better, Good names survive better!

Guest Column: Good names sell better, Good names survive better!?blur=25

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Tom Cyrus Sep 15, 2014 8:06 AM

Guest Column: Think The ALS Ice Bucket Challenge Is Wise? You're Wrong

Guest Column: Think The ALS Ice Bucket Challenge Is Wise? You're Wrong?blur=25

The campaign has only served to increase traffic on YouTube, not create awareness about the disease or raise funds for ALS, says Tom Cyrus, Marketing Strategist

Tom Cyrus Sep 8, 2014 8:43 AM