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Facebook rolls out Instant Articles in India with India Today, Quint, Aajtak, HT, Indian Express as publishing partners

IA is a product for markets with less connectivity, markets like India which have limited/ less consistent connectivity and people face issues while loading mobile content

Ankur Singh Nov 16, 2015 12:39 AM

Apple abruptly withdraws ad blocking app citing privacy concerns

Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry

Ankur Singh Oct 12, 2015 8:58 AM

Amul breaks silence over ‘sexist’ ad, says intent wasn’t to promote gender bias

Amul MD, R. S. Sodhi, said, “We acknowledge and appreciate the feedback received on this film from the media and our esteemed audience and shall advise our creative agency to be less nuanced in the subsequent releases”

Ankur Singh Sep 30, 2015 8:41 AM

5 big wins from PM Modi’s Silicon Valley visit

Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deals

Ankur Singh Sep 29, 2015 8:56 AM

From Zuckerberg to Pichai to Nadella, PM Modi charms all in Silicon Valley

PM Modi, the first Indian leader to visit the US West Coast in more than 30 years, met international tech leaders Satya Nadella, Mark Zuckerberg, Sundar Pichai, Tim Cook, and Shantanu Narayan, among others

Ankur Singh Sep 28, 2015 7:58 AM

Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh Sep 25, 2015 7:59 AM

Dell India launches early campaign to tap festive market share

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations

Ankur Singh Sep 22, 2015 8:04 AM

Yatra.com ad spends to rise by 25-30% this year: Animesh Kumar

Animesh Kumar, Head- Marketing and Alliances, Yatra.com, says majority of the company's spends will be on digital marketing with festive season being high on demand

Ankur Singh Sep 18, 2015 7:57 AM

MakeMyTrip completes 10 years in India, focuses on disruptive creative ad format

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year

Ankur Singh Sep 16, 2015 8:29 AM

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India

Ankur Singh Sep 14, 2015 7:38 AM

Instagram sets up shop for advertisers in India

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

Google's anti-trust drama brews up, India chapter stirs market

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI

Ankur Singh Sep 2, 2015 7:45 AM

Indian media faces flak on Twitter over Sheena Bora murder case

The Sheena Bora murder case and Indrani Mukerjea the founder of 9X Media has had Indian media on its toes over past two days on Twitter by netizens

Ankur Singh Aug 28, 2015 7:48 AM

Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

Nikon will now issue a fresh notice, without specifically naming these two players

Ankur Singh Aug 27, 2015 7:53 AM

Max Life Insurance renews brand strategy, shifts spotlight from advisors to company

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

Trendspotting: Twitter-trolling: the new fad for brands

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'

Ankur Singh Aug 25, 2015 7:40 AM

Flipkart follows the Snapdeal route, sues Nikon for advisory against online marketplaces

Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon's notice to customers said 'Flipkart and Snapdeal are not our authorised partners...'

Ankur Singh Aug 20, 2015 8:34 AM

Microsoft still in ad business, announces tools to boost app monetization

In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers on the Windows platform

Ankur Singh Aug 19, 2015 7:59 AM

Facebook defends net neutrality in India, clarifies 'myths' against Internet.org

Facebook has started a public campaign to defend Internet.org in India. Users in India are getting a message on their profiles seeking user opinions on having free basic online services in the country

Ankur Singh Aug 12, 2015 7:58 AM

Trendspotting: Governments across the globe take to Twitter with fresh vigour

For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums as a tool to deal with controversial situations effectively

Ankur Singh Aug 11, 2015 8:26 AM