Date-wise News

Star Plus maintains No. 1 position, as Colors slips to No. 3 slot at 419 million GVTs. All other top Hindi GECs saw a decline during the week

exchange4media Staff 05-March-2015

The channel topped ratings among all English Business News channels in the All India CS AB Males 25+ category on the Budget Day, as well as the Budget Week

exchange4media Staff 05-March-2015

The match rated 12.9 TVR across Star network including DD, with 10.5 TVR on Star network and 2.4 TVR on DD

exchange4media Staff 05-March-2015

The Pricing philosophy for Broadcasters is a flat cess as a percentage of net TV advertising billing

exchange4media Staff 05-March-2015

Vats, Group CEO, Viacom18 Media on the purpose and strategy behind rebranding 5 ETV regional channels as Colors, maintaining ETV’s legacy while bringing contemporariness of Colors, & creating more appeal for advertisers

Priyanka Mehra 05-March-2015

Chaudhuri generously parted his knowledge to numerous industry leaders and professionals and earned innumerable national & international awards for design & production

exchange4media Staff 05-March-2015

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus

Anand Chakravarthy 05-March-2015

“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance

Abhinna Shreshtha 05-March-2015

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado 05-March-2015

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days

Ankur Singh 05-March-2015

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha 05-March-2015