Date-wise News

Week 9 ratings: Zee TV regains No. 2 slot; Colors sees dip

Week 9 ratings: Zee TV regains No. 2 slot; Colors sees dip?blur=25

Star Plus maintains No. 1 position, as Colors slips to No. 3 slot at 419 million GVTs. All other top Hindi GECs saw a decline during the week

exchange4media Staff Mar 5, 2015 1:45 PM

CNBC TV18 tops Budget coverage viewership charts

CNBC TV18 tops Budget coverage viewership charts ?blur=25

The channel topped ratings among all English Business News channels in the All India CS AB Males 25+ category on the Budget Day, as well as the Budget Week

exchange4media Staff Mar 5, 2015 1:31 PM

257 million viewers tune in to watch India beat South Africa for the first time in a World Cup

257 million viewers tune in to watch India beat South Africa for the first time in a World Cup?blur=25

The match rated 12.9 TVR across Star network including DD, with 10.5 TVR on Star network and 2.4 TVR on DD

exchange4media Staff Mar 5, 2015 1:09 PM

BARC India rolls out its Pricing Philosophy

BARC India rolls out its Pricing Philosophy?blur=25

The Pricing philosophy for Broadcasters is a flat cess as a percentage of net TV advertising billing

exchange4media Staff Mar 5, 2015 11:39 AM

See rebranding from the viewer's lens, not the organization's: Sudhanshu Vats

See rebranding from the viewer's lens, not the organization's: Sudhanshu Vats?blur=25

Vats, Group CEO, Viacom18 Media on the purpose and strategy behind rebranding 5 ETV regional channels as Colors, maintaining ETV’s legacy while bringing contemporariness of Colors, & creating more appeal for advertisers

Priyanka Mehra Mar 5, 2015 9:54 AM

Obituary: Studio PrintArt’s Debabrata Chaudhuri passes away

Obituary: Studio PrintArt’s Debabrata Chaudhuri passes away ?blur=25

Chaudhuri generously parted his knowledge to numerous industry leaders and professionals and earned innumerable national & international awards for design & production

exchange4media Staff Mar 5, 2015 9:05 AM

Guest Column: From media outputs to business outcomes

Guest Column: From media outputs to business outcomes?blur=25

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus

Anand Chakravarthy Mar 5, 2015 8:58 AM

Digital is a more cost effective way of building a brand: Pradeep Pandey

Digital is a more cost effective way of building a brand: Pradeep Pandey?blur=25

“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance

Abhinna Shreshtha Mar 5, 2015 8:42 AM

Why are e-commerce majors missing in action from World Cup so far?

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

MAMA Lab India finishes ethnographic study across 12 cities

MAMA Lab India finishes ethnographic study across 12 cities?blur=25

MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days

Ankur Singh Mar 5, 2015 8:01 AM

Tyroo plans to drive 100 million transactions with launch of product ads

Tyroo plans to drive 100 million transactions with launch of product ads?blur=25

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM