Authors

Anand Chakravarthy
guestcolumn@exchange4media.com @Anand Chakravarthy

Guest Column: From media outputs to business outcomes

Guest Column: From media outputs to business outcomes?blur=25

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus

Anand Chakravarthy Mar 5, 2015 8:58 AM