Star Plus saw ratings fall for the second week in a row, declining to 625 million GVTs in week 48 from 631 million GVTs in week 47

exchange4media Staff Dec 5, 2014 1:53 PM

Ogilvy will focus significantly on building strategic pillars for the brand's communication and articulating its positioning to Brand Bhaskar's relevant audiences across the country

exchange4media Staff Dec 5, 2014 1:51 PM

Madison Media was in the news recently for handling the media mandate for BJP

exchange4media Staff Dec 5, 2014 11:41 AM

CAM completed 14 rounds of audit with the movie Bang Bang. With this month’s CAM report, one can observe that there has been 50% increase in the number of brands active on cinema with the movie Bang Bang as compared to Finding Fanny

exchange4media Staff Dec 5, 2014 11:39 AM

As JWT celebrates its 150th anniversary today and completes 85 years in India, we take a look at little-known facts of the agency's history in India. CEO of JWT South Asia Colvyn Harris talks about the lineage that forms the essence of JWT

Priyanka Mehra Dec 5, 2014 9:46 AM

The edition has been shut down due to financial losses

Abid Hasan Dec 5, 2014 8:30 AM

Ratings of Tamil Nadu GECs dip in week 48

exchange4media Staff Dec 5, 2014 8:27 AM

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM

Not all recently launched fiction shows on Hindi GECs have fared well with ratings

Collin Furtado Dec 5, 2014 8:00 AM

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh Dec 5, 2014 7:58 AM