Date-wise News

MEC won this account after a multi-agency pitch. The account will be led from MEC’s Chennai branch

exchange4media Staff 25-August-2015

The account was won following a multi-agency pitch. Since the FMGC company is headquartered in Pune, the agency’s Mumbai office will handle the account

exchange4media Staff 25-August-2015

Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships

exchange4media Staff 25-August-2015

The Marathi music channel will be launched in September, 2015. Dewoolkar, with his background in Marathi cinema will oversee content quality and delivery

exchange4media Staff 25-August-2015

The first leg of this campaign will run across Tamil, Kannada, Telugu and English channels of the Gemini TV Group, ETV Group, Udaya Group and Sun TV Group among others

exchange4media Staff 25-August-2015

Prior to taking over as CEO - Strategic Brands Group in January this year, Vora was SVP, Marketing, Flipkart between April 2012 and December 2014

exchange4media Staff 25-August-2015

McCannn World Group chief executive, China, Lin has been handed an expanded role with his appointment as vice chairman of McCann Worldgroup Asia Pacific

exchange4media Staff 25-August-2015

Headquartered in Bangalore, it will focus on the performance marketing space in the app ecosystem

exchange4media Staff 25-August-2015

He joins Omnicom Media Group Malaysia from OMD India where he was the Business Director in charge of digital and mobility services

exchange4media Staff 25-August-2015

Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources

Abid Hasan 25-August-2015

With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33

Priyanka Mehra 25-August-2015

exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium

exchange4media Staff 25-August-2015

Ogilvy’s Piyush Pandey, Madison World’s Sam Balsara, BCCL’s Rahul Kansal and MediaCom’s Rathi Gangappa on their big wins at 2015 edition of Dainik Bhaskar INK Awards

exchange4media Staff 25-August-2015

As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources

Sarmistha Neogy 25-August-2015

The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network

Collin Furtado 25-August-2015

With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators

Abhinn Shreshtha 25-August-2015

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'

Ankur Singh 25-August-2015