Date-wise News
Marico shows 10 per cent growth in revenue in Q1FY16

India business grew by 12 per cent and the international business grew by 4 per cent in the quarter ended June 30

exchange4media Staff Aug 6, 2015 5:29 PM

Quikr appoints Suriya and Ranveer Singh as brand ambassadors

Both actors were selected for their distinct appeal amongst Bollywood and South Indian audiences. They will be featuring in Quikr’s upcoming advertising campaign to be launched later this month

exchange4media Staff Aug 6, 2015 4:46 PM

Usha International sets up in-house ad agency Goldilocks

The subsidiary will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company

exchange4media Staff Aug 6, 2015 3:10 PM

Madison IES creates launch event for Eros Now

To stress the idea of Eros Now being a new age digital platform, the agency made use of a large LED screen to launch the logo and set up product stations to allow guests a first-hand digital experience

exchange4media Staff Aug 6, 2015 2:15 PM

Star Network sells entire 26% stake in Balaji Telefilms for Rs 108 crore

Star Network has sold its entire stake of 25.99 per cent in Balaji Telefilms through a block deal on Metropolitan Stock Exchange of India (MSEI) for price expected at Rs.108 crore. The price lower Rs.15 crore than what it was acquired at

exchange4media Staff Aug 6, 2015 1:34 PM

Snapdeal appoints Amitava Ghosh as Vice President – Engineering

In his new role, he will lead the development of intuitive technology solutions for ease of accessibility and enhanced user experience on the marketplace

exchange4media Staff Aug 6, 2015 1:25 PM

Arun Jaitely’s Firstpost article rakes up media storm

It has been pointed out that a July 20 article by Editor-in-Chief R. Jagannathan, titled, ‘GST, Land Bill On Hold: Modi May Have To Rethink Jaitley As Finance Minister’ was reportedly pulled down from the website

exchange4media Staff Aug 6, 2015 11:00 AM

Sony Max 2 breaks even within a year of launch; plans to increase ad rates

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

Fortune compares Sir Martin Sorrell with Warren Buffet, editorial goes viral

As Norman Pearlstine filled in for Fortune Editor Alan Murray for two weeks, the top editor of Time Inc. saw his editorial ‘Why WPP's annual report is a Buffett-esque read’ go viral on social media

Ankur Singh Aug 6, 2015 9:12 AM

Meglow fairness cream commercial featuring Emraan Hashmi breaks category clichés

Unlike other fairness commercials, this one comes with an interesting twist; the protagonist doesn’t get the job offer even after lightening up a few shades

Sarmistha Neogy Aug 6, 2015 9:05 AM

FoxyMoron flags off Bangalore branch

The agency has made the move to better cater to their current Bangalore based clients and also tap into the market there

exchange4media Staff Aug 6, 2015 8:56 AM

New launches vroom in double digit growth in auto sales

Automobile sales in July soared as top seven auto companies saw a combined growth of 17.2%. Sales grow following better than expected monsoon, reduction in fuel prices and a slew of new launches during the month

exchange4media Staff Aug 6, 2015 8:20 AM

Our marketing efforts are designed keeping mobile as a top priority: Neeraj Kakkar

“Paper Boat was born in the digital age and like most of the kids of this generation, early digital adaptation is in the DNA of the brand,” says Kakkar, Founder and CEO of Hector Beverages, as he shares insights behind Paper Boat’s new campaign and marketing plans

Ankur Singh Aug 6, 2015 8:17 AM

HUL vs Nestle: Going over their crisis management with a fine tooth comb

Industry experts comment on HUL’s promptness in responding to Kodaikanal Won’t video that bashes the company for negligence in matter of mercury poisoning, as opposed to

Sarmistha Neogy Aug 6, 2015 8:14 AM

The Social Street appoints Tracylocke’s Pradeep Ramakrishnan and Prashant Oka

Ramakrishnan comes on board as National Head of Strategy and Insights. Oka joins as Associate Vice President

exchange4media Staff Aug 6, 2015 8:09 AM

FM Phase III: Delhi, Rs 133 crore and counting

Day 8 of the first stage of the Phase III auctions ended with now a total of 32 rounds having occurred. Delhi still overwhelms all other cities, proving that it is the most sought after frequency in the country

Abhinn Shreshtha Aug 6, 2015 8:06 AM