Madison IES creates launch event for Eros Now

To stress the idea of Eros Now being a new age digital platform, the agency made use of a large LED screen to launch the logo and set up product stations to allow guests a first-hand digital experience

e4m by exchange4media Staff
Updated: Aug 6, 2015 2:15 PM
Madison IES creates launch event for Eros Now

Madison IES, the activation and experential unit of Madison OOH and Madison World completed the the launch event of Eros Now, the online entertainment platform of Eros, at which Bipasha Basu was the chief guest.

The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a 28 feet wide curved LED screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customised product stations were created to give enhanced experience to guests.

Akshay Sharma, Marketing Head, Eros Now commented, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

Saumen Roy, General Manager and Head, Madison IES, said, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup this mammoth task in less than ten hours. We look forward to working on many such assignments with Eros in the near future.”

Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. 

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