Meetu Jain is the third senior journalist to resign after Mail Today's Sandeep Bamzai and Hindustan Times' Anupama Airy

exchange4media Staff Mar 4, 2015 3:24 PM

Five ETV regional channels will be rechristened as Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada and Colors Oriya. Viacom Inc. through its subsidiary Nick Asia will acquire a 50% interest in the five regional general entertainment channels, while TV18 will continue to own the remaining 50%

exchange4media Staff Mar 4, 2015 3:13 PM

With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India

exchange4media Staff Mar 4, 2015 3:01 PM

SBI Card has become one of the first Indian brands to install a Holocube to strengthen its marketing program

exchange4media Staff Mar 4, 2015 1:46 PM

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

exchange4media Staff Mar 4, 2015 1:12 PM

“Unfortunately the awards tend to be very competitive; if an agency says I will participate or not participate depending on my result, is an individual decision for the agency to take,” says Nakul Chopra, Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI)

Priyanka Mehra Mar 4, 2015 9:20 AM

Bengali GECs see a decline in ratings, followed by regional GECs in other markets such as Tamil Nadu, Andhra Pradesh and Maharashtra

exchange4media Staff Mar 4, 2015 8:56 AM

Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement

Ankur Singh Mar 4, 2015 8:51 AM

The notice was issued late evening by MIB after Delhi Police filed FIR

Abid Hasan Mar 4, 2015 8:39 AM

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

Caplin has operated as Global, European and Local Marketing Director at companies such as P&G, Reckitt Benckiser, and Monster.com and has been Head of Marketing Solutions at Dunnhumby. The event will be held on March 10 in Mumbai and on March 12, 2015 in Delhi

exchange4media Staff Mar 4, 2015 8:25 AM

After spending nearly Rs 750-1,150 crore on advertising in 2014, the e-commerce industry is expected to continue the trend in 2015 with a projected increase of 20-30%

Abhinn Shreshtha Mar 4, 2015 8:22 AM

The Ministry of Information and Broadcasting (MIB) has released a Notice Inviting Application (NIA) for the e-auction of the first batch of Phase III frequencies

exchange4media Staff Mar 4, 2015 8:14 AM