As part of its mandate, INS will put to use large impact live properties and genres such as Music to Comedy catering to various target audiences, and also key broadcast properties of the network across brands

exchange4media Staff Dec 3, 2014 6:56 PM

The brand is looking at targeting nearly 5% to 6% of its sales through the e-commerce route

exchange4media Staff Dec 3, 2014 4:09 PM

It will officially launch the 'Refer and Earn' program on 3rd December, to be celebrated as Goibibo Day on Google’s The Great Online Shopping Festival (GOSF) 2014

exchange4media Staff Dec 3, 2014 3:54 PM

Beginning mid-December, ‘Lakh Lakh Badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air

exchange4media Staff Dec 3, 2014 3:32 PM

Dream 500 million smartphones is a vision of an India where people are well informed and well connected

exchange4media Staff Dec 3, 2014 3:00 PM

Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe

exchange4media Staff Dec 3, 2014 2:49 PM

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 10:22 AM

To enter, the applicant has to submit a 5-minute short film script inspired by the theme 'BE BAD', which is the theme of ADFEST 2015

exchange4media Staff Dec 3, 2014 9:54 AM

MRF will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world

exchange4media Staff Dec 3, 2014 9:49 AM

With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015 as well as the key targets for OMD in 2015

Priyanka Mehra Dec 3, 2014 9:10 AM

The research was done on 508 leading brands with India specific Facebook pages across 7 industry verticals: FMCG, CD, BFSI, Hospitality, Automobile, Fashion Retail and Food Retail

exchange4media Staff Dec 3, 2014 8:54 AM

As a part of these partnerships, Viacom18 Consumer Products acquired the master licensing rights in India for Spanish football club FC Barcelona and Italian fashion brand Winx Club

exchange4media Staff Dec 3, 2014 8:41 AM

The company plans to spend approximately Rs 50 crore on marketing communication in the next few months

exchange4media Staff Dec 3, 2014 8:32 AM

Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3

Deepa Balasubramanian Dec 3, 2014 8:22 AM

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 8:05 AM

The campaign attempts to reinforce what makes Thailand special and remind visitors of their unique Thai experience

exchange4media Staff Dec 3, 2014 8:01 AM

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh Dec 3, 2014 7:58 AM

Digital conference to feature impressive line-up of speakers from digital powerhouses Google, Facebook, Xaxis and GroupM

exchange4media Staff Dec 3, 2014 7:55 AM