Date-wise News
 Vivo smartphone enters into strategic partnership with Viacom18 for their India Launch

As part of its mandate, INS will put to use large impact live properties and genres such as Music to Comedy catering to various target audiences, and also key broadcast properties of the network across brands

exchange4media Staff Dec 3, 2014 6:56 PM

Fashion brand Max signs strategic partnership with Flipkart

The brand is looking at targeting nearly 5% to 6% of its sales through the e-commerce route

exchange4media Staff Dec 3, 2014 4:09 PM

Goibibo becomes the first OTA to launch a mobile app referral program

It will officially launch the 'Refer and Earn' program on 3rd December, to be celebrated as Goibibo Day on Google’s The Great Online Shopping Festival (GOSF) 2014

exchange4media Staff Dec 3, 2014 3:54 PM

Sony Pal launches Luka Chupi with Juhi and Lakh Lakh Badhaaiyaan

Beginning mid-December, ‘Lakh Lakh Badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air

exchange4media Staff Dec 3, 2014 3:32 PM

BGR India Presents Dream 500 Million Smartphones in India

Dream 500 million smartphones is a vision of an India where people are well informed and well connected

exchange4media Staff Dec 3, 2014 3:00 PM

 Jack in the Box bags the digital duties for Allen Solly

Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe

exchange4media Staff Dec 3, 2014 2:49 PM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 10:22 AM

 ADFEST invites script submissions from emerging directors under 'Fabulous Four' program

To enter, the applicant has to submit a 5-minute short film script inspired by the theme 'BE BAD', which is the theme of ADFEST 2015

exchange4media Staff Dec 3, 2014 9:54 AM

 MRF to be global partner for ICC Cricket Word Cup 2015

MRF will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world

exchange4media Staff Dec 3, 2014 9:49 AM

Explosion of programmatic will be key trend for media in 2015: Mainardo de Nardis

With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015 as well as the key targets for OMD in 2015

Priyanka Mehra Dec 3, 2014 9:10 AM

Tech studio Kuliza analyses Indian brands' social media effectiveness in a study

The research was done on 508 leading brands with India specific Facebook pages across 7 industry verticals: FMCG, CD, BFSI, Hospitality, Automobile, Fashion Retail and Food Retail

exchange4media Staff Dec 3, 2014 8:54 AM

Viacom18 Consumer Products signs deals with FC Barcelona & Rainbow International for merchandising

As a part of these partnerships, Viacom18 Consumer Products acquired the master licensing rights in India for Spanish football club FC Barcelona and Italian fashion brand Winx Club

exchange4media Staff Dec 3, 2014 8:41 AM

Videocon Telecom invests around Rs 130 crore to upgrade its network to 2.75G EDGE

The company plans to spend approximately Rs 50 crore on marketing communication in the next few months

exchange4media Staff Dec 3, 2014 8:32 AM

Positive trends for South Indian TV industry in Q3; Q4 expected to perform better

Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3

Deepa Balasubramanian Dec 3, 2014 8:22 AM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 8:05 AM

Leo Burnett Thailand launches 'I hate Thailand' campaign for Tourism Authority of Thailand

The campaign attempts to reinforce what makes Thailand special and remind visitors of their unique Thai experience

exchange4media Staff Dec 3, 2014 8:01 AM

WhatsApp top messaging app in India; WeChat takes global lead

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh Dec 3, 2014 7:58 AM

GroupM Circuit Colombo 2014 to be held on 4th December in Colombo

Digital conference to feature impressive line-up of speakers from digital powerhouses Google, Facebook, Xaxis and GroupM

exchange4media Staff Dec 3, 2014 7:55 AM

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