Date-wise News
Flashback 2014: 2014 saw consolidation in the digital marketing agency space

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian Dec 31, 2014 9:26 AM

Vivek Pareek exits from Maxim as Editor

Pareek has stepped down as editor confirm industry sources, his next destination is not known currently

exchange4media Staff Dec 31, 2014 9:08 AM

Piyush Sharma CEO Media Transasia India calls it quits

Sharma also called the poster-boy of international brand licensing in the Indian magazine circles will start his next assignment in March next year

Priyanka Mehra Dec 31, 2014 8:52 AM

Flashback 2014: It's time to revisit your communications strategy

Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to, says Sagar, Principal & Founder, Genesis Burson Marsteller

Prema Sagar Dec 31, 2014 8:28 AM

Flashback 2014: At the ground level, lip service has been paid to digitization: Keertan Adyanthaya

Adyanthaya, MD, NGC India & Fox International Channels talks about the tardy implementation of digitization, the challenge thrown by Star RIO, Nat Geo's healthy competition with Discovery and more...

Collin Furtado Dec 31, 2014 8:14 AM

Flashback 2014: Newbie channels dazzle Indian TV screens in 2014

We take stock of channels launched in 2014 and their ratings performance so far

Collin Furtado Dec 31, 2014 7:56 AM

2014 could be a springboard for OOH sector

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha Dec 31, 2014 7:53 AM

There’s a need to vehemently safeguard the traditional ATL business: Prantik Dutta

The essence of a press ad, the communicative possibilities of a print poster offer an organic earthiness as compared to the synthetic framework of the digital world, says Prantik Dutta, Vice President, Creative Support and Production, Cheil India

Ankur Singh Dec 31, 2014 7:51 AM

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